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5 Tips to Get More Traction on LinkedIn

I’m frequently asked by those who have service and product-oriented businesses to provide some tips on how to make LinkedIn more effective as a marketing and promotional tool. As someone who’s reaped the rewards of LinkedIn on multiple occasions, I’m often seen as...

Do You Want to Be Visible or Invisible?

A Success Story in Using Social Media A business attorney client called me last year to help her with her marketing efforts. After 30 years of successfully operating her law practice, she realized that she needed to become more ‘online savvy’ because others in her...