This offer expires January 31, 2023
If you have not updated your content on your website in over a year, you may be missing out on business. It’s true! Your website content needs to be continuously updated and refreshed every month or two with new content. Blogs are an excellent way to accomplish this, but you should also think about adding new pages to your website or at least adding new descriptions of your services.
For instance, if you have won any recognition in the media, received an award, or been highlighted by an organization in your industry, wouldn’t you want potential clients or those who refer business to you to know this? How will they know if you don’t have it on your website? They won’t.
If you have added any new staff to your organization, add descriptions about who they are and what functions they serve to make your organization stronger. This will not only showcase your business more visibly, but it will create a sense of goodwill for those who you showboat. It’s free publicity on your own website. Who knows who will read your content after you post it? It could make a difference in getting you that contract that you were competing for against another company.
Feature stories are also a fun and light-hearted way to bring readers to your website. Write about something that your leadership is doing to help your community, support a charity, or a fun event that your employees enjoyed. Posting stories or short articles about the ways you engage with outside organizations or even how you engage with your own staff creates a warm feeling about your company and how you operate. These are just a few fun ways to improve your website and also help it gain visibility.
If you would like to brainstorm about more ideas that can improve your website, I am offering a $50.00 discount to anyone who would like to use this discount toward the writing of publicity, editorial, marketing, branding or ghostwriting content in December 2022 or January 2023. (Offer expires Jan. 31, 2023).
To obtain this discount, please contact me at: firstname.lastname@example.org before Christmas or after New Years’ day, and plan to start the New Year strong! Please mention this offer when you contact me.
Happy Holidays! Writer For Hire Pat Kramer