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Road to Resilience Identifies Proper Levels of Emergency Preparedness for Business, Government and Non Profits Entities

On September 20, 2018, I attended the “Road to Resilience,” an emergency management conference sponsored by the Business Industry Council on Emergency Planning & Preparedness (BICEPP). The full day event was held at the AirTel Plaza hotel in Van Nuys and was well attended by private sector, government employees, and non-government organizations (NGOs). Given the information provided, I believe everyone came away with an upgraded level of knowledge about how to prepare for the next earthquake, fire, flood, or other natural disaster.

While sponsors Jeff Edelstein of SOS Products and Glen Granholm of Safe-T-Proof told us what every company and home should have in their emergency supply kits, informational presentations included Caltech’s Margaret Vinci on the science of studying earthquakes, Los Angeles City Emergency Management Department’s Jon Brown on the Ready Your LA Neighborhood program, Ventura County Emergency Preparedness Program’s Dan Wall on lessons learned from the Thomas Fire, and Dr. Dennis Mileti, Professor Emeritus from the University of Colorado on modernizing public warning messaging. BICEPP President Chris Wright gave opening remarks and kept the program moving at a fast pace and Ross Kocen of First on Scene Training explained how companies and organizations can get the most out of their EPP training.

Additionally, Les Borsay, Emergency Planning Specialist for The J. Paul Getty Trust spoke about how the December 6, 2017 fire in the Sepulveda Pass caused his facility to go into emergency procedures. We heard from Abby Browning, Chief of the Governor’s Office of Emergency Services on how she manages Private Sector/NGO coordination for the State of California during a disaster. Nina Johnson from the Institute for Emergency Training explained what it takes to activate an Emergency Operations Center, and Michael Ripley, CEM, CBCP talked about the essentials of developing a corporate Emergency Operations Center, from design and budget to technology, supplies and resources.

The presentation by Dr. Dennis Mileti was particularly poignant. He stated, “It’s a myth that people immediately take protective action when they receive a warning message. In reality, people don’t change their mind without following up with others and checking other resources. Human nature delays protective action when warned.”

He suggested maximizing alerts that are ‘actionable’ and make sure your messaging is clear, direct, and no more than 360 characters in length. Craft messages that reduce milling and public action delay and be specific as to what you are telling the public to do. Also, use symbols that have universal understanding so those who do not speak English also get the message. For more information on what emergency messaging looks like, he suggested reviewing the Army Corp of Engineers’ Guidebook to Public Alerts.

Margaret Vinci, manager of Caltech’s Office of Earthquake Programs had some strong warnings for California businesses noting, “There are over 30 earthquakes per day in Southern California and 300 known earthquake faults. The 1971 Sylmar earthquake registered 6.6 on the Richter scale while the Northridge earthquake registered 6.7.

Because earthquakes cannot be predicted, it’s essential to have a good early warning system that can kick into action sending out alerts once the vibrations begin. Caltech, presently, can only give us a five to ten second early warning. With that type of warning, immediate action is required to avoid injury or possible death. Vinci said Caltech is now looking for people to build better earthquake warning mechanisms to make the public ready. In the meantime, she suggested that individuals and businesses run regular warning drills to enhance their earthquake readiness capabilities and attend any public Shake Alerts that serve your business locations and residences.

Dan Wall, Ventura County Public Health Emergency Preparedness Manager, gave us a grim but vivid overview of the terrible destruction that occurred during the December 4, 2017 Thomas Fire that burned 281,893 acres – and advanced through 96,000 of them in just two days with the 65 mph Santa Ana winds. Of the population of 854,223, seventy thousand people were evacuated. Due to dangerous levels of smoke and particulates, the air became extremely toxic, requiring distribution of N95 and P95 face masks to virtually every person living there. Ralphs and Von’s markets helped distribute the masks from their cashier stands which greatly assisted in protective measures.

In all, the Thomas Fire destroyed 1,063 structures, and damaged another 280. It burned through 440 square miles in Ventura and Santa Barbara counties and caused over $2.2 billion dollars in damages. There were two fatalities in this fire: 70-year old Virginia Rae Pesola died from a traffic incident while trying to flee the fire in Santa Paula, and 32-year old Fire Apparatus Engineer Cory Iverson of the CAL FIRE San Diego/San Diego County Fire Authority died while trying to put out a flare up.

The Thomas Fire was the largest wildfire in modern California history with over 8,500 firefighters involved. Over 500 residences were destroyed in one night in Ventura, alone. As a consequence of the fire, mudflows caused by flash floods in January later killed 21 people and destroyed 100 homes in the area of Montecito, with a portion of the 101 freeway, buried, which caused closure of the roadway for weeks.

With climate change and rising sea levels caused by increased levels of CO2 in the atmosphere, ‘super storms’ are now taking place around the globe and early warning systems may not be enough. If this conference taught us anything, it was that we all need to take measures to prepare for disasters, in our personal residences, at our offices, and in our communities.

Take a CERT class, learn emergency First Aid, and at the very least, set up an emergency plan for your own family that includes pets. The more prepared all ages of the family are, the greater your chances of survival.

For more information on emergency preparedness supplies & restoration, visit:

Think Trauma Kits:  www.thinktraumakids.com

SOS Survival Products: SOSproducts.com

Simpson Strong-Tie: www.strongtie.com

Blue Can H2O: www.bluecanh2o.com

SAFE-T-PROOF:  https://www.safe-t-proof.com

HARBRO Emergency Services & Restoration: Harbro.com

WorkSafe Technologies: https://worksafetech.com/

Pacific Protection Services: http://www.pacific-protection.com/

Belfor Property Restoration: https://www.belfor.com/en/us

Kinmetrics: https://kinemetrics.com/

 

Pat Kramer is a freelance writer and longtime board member of the STNC neighborhood council in the City of Los Angeles. For more information, go to: www.writerpatkramer.com.

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A Gift to Me: Finding & Losing My 15-Year Old Akita, Niko

I have always been a “dog person” and sometimes my love for animals extends to helping them out of bad situations. Although I have a full house already, if I am able to help rescue a dog, I will do so. Sometimes this translates to donating money to worthwhile animal rescue   groups; other times it involves hands-on rescue work, such as with Niko, who I write this for to preserve his memory.

I Spot Niko in the Middle of a Busy Street

I first saw Niko when I was traveling down a busy street near my home on a Saturday morning in October 2010. He was limping across tne roadway during mid-morning traffic, tagging along behind two other loose dogs.  He appeared to be quite old and frazzled with his ribcage showing through his coat.

Initially, I wasn’t going to stop as I was on my way to meet some friends but my love for the Akita breed, with its loyalty and intelligence, made me decide to turn around and go back. When I got out of my car, he stepped forward to check me out, making full eye contact in a curious but non-aggressive way. He was awesome to behold with beautiful markings on his tan, black, and gray body with long legs, a large head and soulful eyes.

The Rescue Begins

I held out my hand for him to sniff it and I asked him if he wanted to come with me. As soon as I opened my car door, he jumped right in followed by the two others who were with him. With them now safely in my car and off the street, I drove to my home and opened the gate to my front yard as I assessed the situation. All three were thin but Niko was in the worst shape. He seemed very neglected with a filthy, flea – infested coat and green ooze dripping from his eyes.

The female was a beautiful younger Akita who appeared to be in heat. That’s when I realized that both males were intact (unaltered) and it wasn’t long before a fight broke out in my front yard between the two. The other dog, a Yellow Lab, jumped on Niko’s back and grabbed him by the neck but Niko was too weak to fight back. So I jumped in and grabbed the Lab by his collar. When I did that, he swung his head around and bit down hard on my wrist causing blood to start spurting.

Fortunately, a neighbor was walking by and I yelled for her to help me. She ran into my garage and grabbed a rag which I tied around my wrist.  I then lured the “biter” out of my yard and locked the gate behind me. I drove myself to the nearest hospital where I needed several stitches to close the wound. Later, I reported the bite to Animal Services and they came and took the dog back to the shelter to impound him while they tried to locate his owner.

For the next three days, I fed and cared for the two Akitas who were very well behaved and friendly. I made up flyers to post and also posted them on social media. A few days later, having received no input from my flyers, I reluctantly brought the two to the Animal Services shelter to see if they could find the owner. I also put in a request to have Animal Services contact me after the waiting period was over so I could try to find them a home.

Within a few days, the owner of the two Akitas came for them and they were released to him. (Despite the older dog’s poor condition, I was told that the dogs were better off with their owner than at the shelter). When I called and was told the dogs had been released, I was very upset. Who would treat dogs this way and why would Animal Services let them go back to a home where they had been abused?

Fortunately, I was able to find out the name and phone number of the owner and I called him to ask if he needed help with his dogs. He told me that he had no money to feed them and was out of work. I said that I would help out by bringing him some dog food.

When I went to the owner’s home, I saw that he was keeping Niko in a locked outdoor enclosure, not much bigger than a cage where the dog was exposed to cold, rainy weather. The female was not on the premises. (He told me that he was using the dogs to “make babies” so he could sell them – aka: a backyard breeder). In this case, he never took the dog to a vet and had no plans to in the future, even though he was obviously very sick).  Also, I noticed a small food bowl in his cage but no water.  Depending on what the family was eating that day, that would be what Niko would get –  a very poor diet for a canine.

The pen in which he was kept was filthy and infested with bugs. Niko’s coat was also filthy and he smelled really bad. I knew I had to get this dog out of  these hellish conditions or I wouldn’t be able to sleep at night.

For   the next three weeks, I continued to keep in touch with “Oscar.” I offered to take the dog – he said no. I asked if he needed any food. He said no. I asked if I could bring the dog to the vet. A week or so after I made that offer, the man agreed, as long as I would   pay for it. That was one of the happiest days of my life!  The following day, November 8, 2010, I drove to his house and removed Niko from his kennel to take him to my vet.  As I sped away, I knew I would not be able to part with him if he survived.

Malnutrition Was the Diagnosis, photo below of what he looked like

My vet diagnosed Niko as suffering from severe malnutrition with a bronchial infection. He was also anemic from the flea infestation.  While a healthy male Akita can weigh 120 – 130 lbs, this poor guy only weighed 90 lbs. at that time; you could place your finger in the space between his ribs.

When I spoke with “Oscar” again, I told him about the vet’s diagnosis and how much money it has cost (nearly $1000) for veterinary care. Since he had already been neutered, this dog had no value to him anymore.

Over the next few days, I received calls from his sister in law, who, again, tried to convinced me to give some money to Oscar – in addition to paying the vet bill.  I told her that my expenses more than paid for what I would have given him.

The following day, I got a call from Oscar’s neice who said I could have Niko. I asked for his papers and medical records and she agreed to give them to me. When I met her, I told her that I would make sure Niko was well cared for and loved. She asked if I would let her kids visit him in the future. I said that would be fine – however, I never heard from her again.

Now What Do I Do?

I hadn’t really planned on having a third dog – two was enough, but I had to help Niko out of this bad situation so I fixed a bed for him in the back of my car. It was cool in my garage and it sure was better than being in his filthy kennel. During the day, he had the run of my yard although I had to keep a watch on his when my other dogs were out as my other male – a Chow/Retriever mix, was trying to start fights with him whenever they were in the same room. Over the first few months, I had to break up a few fights and I got bit a few times – no big deal.  Eventually, I was able to teach the two males that they had to share the space inside my home and that everything was going to be okay.

The other issue I had was in teaching Niko to walk on a leash. I don’t think he had ever been walked before. After several injuries to my shoulder and knee, I took him to a pet trainer and got him some behavior modification, which he did very well with. He was a quick learner and had a good attitude.

Over the first year or two, things settled down. He began sleeping on my bed and the problems with my other male subsided as they learned to respect one another’s space. This was good because I liked to take all three of my dogs out in the car when I ran errands and they loved the outings. Niko would stick his whole big head out of the window and sniff the air. That always got a lot of smiles from the people we passed in my car. Everyone loved Niko – some even thought he was a polar bear!

Niko lived to be almost 15 years old, which is amazing for an Akita. He was an excellent watchdog , always waiting in my front yard for me to return home. He patrolled the yard and kept my home safe. No one dared to trespass into my yard! In addition to being an excellent crime deterrent, he was compassionate, loving, and caring and let me know every day that he appreciated the home I gave him. He frequently looked me in the eyes and gave me his paw and a big wet kiss.

Losing Niko was inevitable. He was having trouble walking and this affected his ability to get outside when he needed to pee and poop. For me, that was something that I was willing to put up with – not a reason to put him down. I just got doggie diapers for him and he seemed fine with wearing them when he was in the house.

Finally the day came when he had a medical emergency and I knew it was the end. Making that decision was very hard but I knew I didn’t want Niko to be in pain any longer. I also knew it would be one of the greatest losses in my life, and it is.

Losing a friend, someone who depends on you, someone who loves you more than life itself leaves an imprint that can’t be easily erased. You have to grieve that loss and that’s what I am doing as I write this. Niko passed just a few days ago on September 10, 2018 and my home feels empty without him, even with my other two 13-year olds, Mojo and Lily (and Aggie, my roommate’s 3 year old). But I have no regrets. It was all worth it for the love I had from that beautiful dog I named Niko.

So if you ever see a stray in the road, don’t just drive by and hope that it doesn’t get hit by the next car. Pull over and help it if you can. That animal will love you unconditionally and your life may become more fulfilling as mine most definitely did.

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Memoirs: Lifelong Stories

My grandmother at age 16, 1917

Everyone has a story to tell – and for that reason, Writer For Hire Pat Kramer has created the Lifelong Stories memoir writing service to capture the valuable memories our elders hold that we don’t want to lose.

Over the years, Pat has written memoirs for business professionals – about them and their businesses, families, and senior members of a family. In addition to preserving their legacies, these memoirs often bring family members together as they share in the reading of mutual memories.

Memoirs written by Writer For Hire include:

“The Rebel and the Rabbi’s Son,” Izzy Eichenstein’s memoirs of growing up in a Jewish Hassidic dynasty and choosing to leave the fold,

“Born in Basra,” by Bushra Rothstein, a memoir of her early years as a Jewish child during a time of turmoil in Iraq and her subsequent journey and life in America, where she now leads her own practice as a psychotherapist.

“My Life in Retrospect,” by Los Angeles investment banking founder Lawrence Hurwitz. Raised by a father who was Austin, Texas’ first Jewish motorcycle cop, and a mother, who had the distinction of being the first woman to attend business school at Boston University, his memoir is both a tribute to his parents and a legacy of his own life.

Senior Memoirs:

Memoirs of Julia Vera Keys, Catalina Island’s first woman pioneer, as related by her granddaughter Susan Keys;

Dorothy Wing, who spent four years of her childhood in a Japanese internment camp with her family;

Shirley Friedlander, a runway model in the 1930’s and the daughter of a New Jersey bootlegger;

Janette McCormack, raised in Glasgow, Scotland in a dirt poor family, she moved to America and started a family and later, earned her teaching credential to work with Special Needs adults;

Vito D’Erasmo, born on Long Island to a working class Italian family, Vito recognized his potential, early on, earning a college degree before becoming a banking official in Los Angeles;

Virginia Walker who, as a young woman, was raised on a 40-acre farm in Indiana before marrying her late husband, who would become an oil industry executive in California. Virginia’s memoirs describe her early life on the prairie, coming to California, raising her family, her life with and loss of her first husband and finally, a second marriage and the loss of her second husband. Throughout it all, there is a message of optimism and hope.

Family Memoir:  Additionally, Pat has written the Morochnick Family Memoir – a story that remembers each of her extended family members from four generations and their connections to the world.

 Business Memoir:  Finally, Pat has written business memoirs, such as Ward Service History in Monrovia, California, depicting the evolution of its 90-year history. Ward Service is the 2nd oldest, family run auto business in California having survived economic ups and downs, changes in technology, the gasoline wars, and multiple relocations. This history was distributed to the media and to the 350+ people who attended its 90-year anniversary party in 2013.

If you want your memoir or that of someone else in your family written, please contact Writer For Hire Pat Kramer.

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Should Eric Clapton Pay Rita Coolidge for Writing the Piano Coda for “Layla?”

Rita Coolidge performing in Pasadena on July 14, 2018 at The Rose.

Back in 1970, singer/songwriter Rita Coolidge wrote a song with a very memorable piano riff and played it for guitarist Eric Clapton, with whom she had sung background vocals while the two performed as part of Delaney & Bonnie and Friends. Coolidge was then dating drummer Jim Gordon, who played in Clapton’s band Derek and the Dominos. After showing the song to Gordon, who added his own touch to Coolidge’s song, the two took it to Clapton with the expectation that he might cover it. The song was called “Time (Don’t Let the World Get in Our Way)” and was later recorded by Rita’s sister, Priscilla Coolidge.

After not hearing back from Clapton about her song, Coolidge was surprised when Clapton released “Layla,” a year later and used her music as the memorable and haunting piano coda. While Clapton gave drummer Gordon songwriting credit, Coolidge’s name was blatantly absent. Layla would rise on to #1 on the charts and make many millions of dollars for Clapton, taking his recording career to new heights.

Back in the early ‘70s, artists were not as well represented as they are now. At that time, Coolidge was in her 20s and had not yet established herself as a recording artist. When she realized that her song had been released by Clapton, she contacted his manager Robert Stigwood, who reportedly said to her, “What are you going to do about it?  Are you going to go up against Stiggy?”  This is documented in her memoir, Delta Lady.

“I was at A&M one afternoon in 1971 after I’d finished my first album, getting promotional photos taken,” says Coolidge. “The photographer had turned on the radio while he worked. Suddenly, it dawned on me: the song on the radio was my song – except that I’d never recorded it. I cried, “That’s my music! That’s my music!”  It was “Time,” the song Jim and I had written at the Garfield house and played for Eric at Olympic Studios. The song was “Layla” and “Time” had been appropriated as-the-soon-to-be famous “piano coda” that gives Eric’s greatest song its bittersweet denouement…What they’d clearly done was take the song Jim and I had written, jettisoned the lyrics, and tacked it on to the end of Eric’s song. It was almost the same arrangement.”

Jeremy Smith is a Los Angeles-based intellectual property attorney who works with songwriters helping them protect their trademarks and copyrights. He says, “You’re never going to hear Eric comment on this; he’s never going to acknowledge that a huge part of one of the most successful songs recorded came from her, or didn’t come from her, because he doesn’t have any motivation to address it.  This is a story that happens on a daily basis in the music business. We won’t ever hear Eric’s version, which may be quite different, as is often the case.”

So what could Coolidge have done differently to have protected herself, and is there a statute of limitations for her to contact him now?

Smith states, “She could have registered the copyright, which isn’t done by most writers but would have been the best evidence of the date of creation and also would have created some much stronger enforcement provisions and potential damages for her to recover.  Many writers do what’s called a “poor man’s copyright” – they put the material – lyrics, music, recording – in an envelope and mail it to themselves, never to open it again until necessary to prove up the date the material was created.  Unfortunately for Rita, the statute of limitations has probably expired.  Under federal law, you have three years to bring the claim.  There is some divide as to when that clock starts ticking – whether at the time of discovery or the time of “injury” – but either way based on the timeline it has long passed.”

For Coolidge, who is still recording and performing 48 years later, it was disappointing.

“I deserved credit for my work. I never wanted the money. I just wanted my name on it.” She adds, “If I sound bitter, I’m not. Layla has generated hundreds of thousands of dollars in songwriting royalties – maybe millions – over the years for Eric. But I know that part of Jim’s share actually went to his daughter, Amy. And that, finally, was how I was able to deal with it, just knowing that she had something from her dad.”

(Jim Gordon was later convicted of brutally murdering his mother in a schizophrenic episode and remains incarcerated).

Coolidge acknowledges the other songwriters who contributed to “Layla” saying, “Layla has a lot of fathers. Duane Allman may have adapted part of the song’s guitar riff from Albert King’s vocal on “As the Years Go Passing By,” but I think it’s time everyone knew that it also has a ‘mother.’”

Is it time for Clapton to come clean and do what’s right?  Or will he hide behind the law and say, “It’s too late.”   

Since he has become known as a philanthropist, making a nice gesture of support on Coolidge’s behalf – and giving her a long-delayed songwriting credit – would go a long way toward making amends.

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The Value Our Stories Provide to Others – Writing Down Memoirs

We never really know how much we miss someone until they’re gone – and the same could be said for the stories they told us. I had a very loving grandmother in my youth, who was the family record-keeper. She knew everyone’s story and kept in touch with everyone on a regular basis. When she passed, she took those records with her because no one thought to write them down.

As a writer, I wish I had taken the time back then to ask her questions about her past and to keep a journal of the stories she told me. But I didn’t at that time because I was young and those stories didn’t have the meaning they do today as I have gotten older, myself, and developed an interest in my family’s heritage.

About five years ago, I started a search for my family’s history using online resources like ancestry.com. I also started contacting everyone who had any memories of the older generation of my family and interviewing them for their stories. In the process, I was able to create a memoir of my maternal grandmother’s family which included several relatives that I had never met. With their consent and after several phone conversations, we met and are now regularly in touch on Facebook. When I travel back to Massachusetts in three weeks, I will be staying with one of my cousins and meeting her sisters, brothers, children and grandchildren for the first time. They are all interested in hearing my stories about the family we share and I’m just as interested in hearing theirs!

If there is one thing I could impart to those reading my blog, it would be to start interviewing the older generation now. Capture their stories on paper or video and spend the time it takes to create a family memoir. I have gotten so much value out of my own experience of doing this – although it did take about three months and at least five revisions to get everyone’s stories included!

Families hold the key to who we are and who our descendants will be. We share a common history with our elders and they have meaningful stories that should not be lost. Whether you want to hear their stories now or record them for later, I can assure you that you will be glad, someday, that you took the time to do this.

I’ve written five memoirs for seniors so far this year — at the request of their children. Each person wanted to partake in this process and got great meaning out of doing this. I am always happy to assist with this as I have served as a news journalist for many years and interviewed 1,000s of people from all walks of life. Sometimes it’s easier for someone to share a painful memory with a stranger than with their family members because it’s just too personal. I take the time to listen and I enjoy participating in this process that helps others see the value of a life well lived.

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Lifelong Stories

Everyone has a story to tell, but particularly those who have lived a long life with struggles and hardship make for the most interesting stories. I recently started my new Memoir Writing service which I call, “Lifelong Stories.” By having someone to tell their stories to, older family members get to relive many wonderful and sacred memories of people they’ve loved and experiences they’ve shared. Additionally, they have a place to document the important details of their early lives, to keep alive the names of family member who have passed on and to share circumstances about family origins that no one else knows.

My grandmother at age 16, 1917

I started writing memoirs about eight years ago with the intent of preserving my own family’s history. In the process of interviewing multiple relatives, who were distant cousins of my parents, I enlarged my own awareness of my expansive family’s history in Europe pre-WWI. The process was painstaking and there were many people who wanted to contribute to the overall stories I wrote, so the process took months longer than I had expected it would. But the end result was that I met some wonderful people who I had never previously known who are a part of my bloodline. Several live on the East Coast where my family is from. And today, I’m connected with them on social media, via Skype, LinkedIn and Facebook. These are people who I had never met before and would not have known had I not taken this important journey back into my family’s past.

Apart from writing my family’s history, I’ve had the pleasure of tagging along on others’ journeys as I document their important memories. One of the memoirs I’m writing today is that of a woman who raised her family of four in California in the oil fields – a long way from the 40-acre farm in Indiana where she was born and raised. Still another is the story of the daughter of a bootlegger who went on to become a runway model to support herself and then married the man of her dreams just before the war broke out.

What I love most about the process of taking notes and interviewing my Lifelong Story clients is listening to them telling their stories. Each story involves conflict but always resolution – how they made it through hard times and the many challenges that life threw at them. Each story celebrates the lives and interactions of many different people who crossed their paths and influenced them, both positively and negatively. We all can learn from these stories that our elders have to share.

As I continue in my practice of creating colorful memoirs for the people who request them, I’m sharing in their lives, but I’m also giving them something that they can hold onto – a physical story about them and their lives that can be read and re-read by their children, grandchildren, and many generations to come. These stories say that their lives have mattered – that someone will benefit from their experiences. And sometimes, that’s the greatest gift a person can hope to leave behind.

For more information, please contact Writer For Hire® Pat Kramer at: 818 353-5699 or pat@writerpatkramer.com.

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An Insider’s View of Indie Publishing Four Successful Authors Share Their Views

Last night, June 11, 2018, I attended a seminar held by the Publishers Association of Los Angeles featuring four successful authors with a chockfull of tips on online publishing. This was one of the most informative seminars I’ve attended – and I frequently attend these type of events so that I can update my knowledge to further help my writing and publicity clients.

The four authors included a bestselling children’s book author, a non-fiction book coach who’s authored a series of instructional books for educators, the author of a bestselling series of books for writers and wanna-be writers, and the author of a series of fiction novels. Each had their own style of writing and marketing and I enjoyed their willingness to share their experience in getting their books out to the public.

Since the focus was on online publishing and e-books (including Kindle), the seminar started with a discussion about the mechanics of online publishing, i.e., creating the interior design, designing the cover, how to acquire the ISBN, whether to publish on Kindle Direct Unlimited, and the use of QR codes that can take a potential buyer to a marketing video (he called it a “book trailer.”

Next, we heard about each author’s efforts toward getting publicity, including writing press releases as opposed to hiring a book publicist (like myself!) and different ways to market their books using social media. We also talked about holding ‘author events’ and building an email list to use when launching a new book. Everyone pretty much agreed it was a waste of money to purchase a mailing list and was ultimately best to build relationships first before trying to sell your product.

Getting book reviews was the next item of discussion: how to solicit these and how to find online reviewers who would be willing to do this for you. We also heard about the benefits of using a survey which could be sent to readers/purchasers of your book and how positive reviews on the survey could be repurposed on the back cover.

In conjunction with the effort involved with creating a press kit, which could be uploaded to your author website, we talked about using Amazon’s marketing series – a little pricey perhaps but which one author stood behind saying it doubled his sales. Facebook ads were also discussed as well as other forms of online advertising.

In conclusion, each author told us what they considered the best thing that came out of their being authors:

1. One author talked about converting his online advertising into revenue.

2. A second said he enjoyed giving presentations and meeting the public.

3. A third said she loved getting positive reviews of her books.

4. And the fourth said she liked being visible and developing camaraderie with her audience and vendors.

As always, I could have stayed way longer than the hour and a half this seminar took because it was so refreshing to connect with other writers and learn from those who have had success in related areas of business.

I want to thank the Publishers Association of Los Angeles (PALA) which puts on innovative and highly-formidable seminars each month for the general public. My deepest appreciation goes to moderator Robin Quinn, a fellow writer, editor and book coach, nonfiction book coach and author Carol J. Amato who is also the owner of Stargazer publishing; Christopher J. Lynch – author of the award winning “One Eyed Jack” series, Derek Doepker, author of six best-selling personal development books; and the award winning children’s book author Alva Sachs. You guys made my night and with your wise counsel, I will be better.

Pat Kramer, aka “Writer For Hire®” is a professional writing service for business professionals, providing high quality, consistently high-rated content to advertise, promote, or market companies’ services and products. Additionally, Pat Kramer provides ghostwriting and publicity services for authors and writes personal memoirs for individuals who want to have a record of their life’s experiences. For more info, please visit: https://www.writerpatkramer.com.  

 

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Storytelling: The Secret Weapon That Always Works – If You Do it Right!

Marketing and promoting businesses always works best when you are able to tell a story that either impacts your readers or informs them of a problem that you can resolve. In my days as a news reporter, I always interviewed several news sources for each story I told, giving my radio listeners the pros and cons of the issue at hand. This involved anything from changes in legislation and issues affecting the environment to factors that affected the education and safety of one’s children. In each of the stories I wrote, there was always a real person who was impacted by whatever was taking place.

So how do you tell your story and what story should you tell?

For starters, the story you tell should directly address the concerns of your client base and it should always end with some sort of resolution that you or your firm can provide.

For instance, an estate, trust and probate attorney I recently worked with told me a story about how he was hired to represent the wife of a deceased man who owned property outside of the marriage that he had inherited from his parents. Because the wife was not named as a joint owner of the property, that property was set to go to probate. He further told that one of the man’s three children was addicted to methamphetamine, living on the street, and running roughshod through the family’s finances. The story then involved how he, the attorney, would represent the wife and what consequences might come out of that representation.

In another scenario, a real estate investment company asked me to write blogs for them depicting different scenarios in which they had either saved investors money or prevented a loss. The stories were right there waiting to be told and in the process of doing so, the client was able to achieve better visibility for the work they do, combining both their marketing efforts and public relations work, in one perfect story.

When you tell a story, you always want to hold the readers’ attention. This means don’t bog the story down with too much detail. In the process of describing the problem, you always want to paint as vivid a picture as possible for your readers so they can take this journey with you on an emotional as well as an intellectual level.

Finally, when you provide the solution, make sure you attribute the actions you took to reach a positive conclusion – whether or not it was a win. Sometimes things don’t turn out the way we want them to and we have no control over the outcome. By acknowledging this and explaining what you did to bring about the best possible outcome, you will substantiate your value and create credibility for yourself.

If, at any time, you need help writing your blogs or coming up with ideas to write about – please contact me, Writer For Hire® Pat Kramer, and I will walk you through the process and help you get this done in a timely manner. My company has been in business for nearly 30 years writing effective and creative marketing and PR materials for a wide variety of clients. As a memoir writer, ghostwriter, and business, marketing and PR writer, I can create better visibility and memorability for your firm.

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A Pioneer on the Island of Catalina in 1900

Writing can be such a cathartic experience when looking back on your own life – or in the case of Susan Keys, remembering the life of her grandmother, Julia Vera Keys, an early pioneer on the island of Santa Catalina.

When my close friend, Susan Keys, mentioned that her grandmother was born on Catalina Island in 1900, the journalist and news writer in me instantly came out. I knew this was a story I needed to work on and create – and that’s what I did.

Susan’s grandmother, Julia, was one of four children born to Alma and Julius Splittsoesser from 1900 – 1910 when Julius was the foreman of the rock quarry operating on Catalina Island, 20 miles off the coast of Southern California. At that time, there were no other children or families living on the northeast end of the island and no schools, hospitals or stores. In fact, few people lived on the island at all during that time period. The Splittsoesser children were, most likely, born at home then homeschooled, living an isolated, subsistence lifestyle with few toys or treats and only each other for company.

As Susan recounted her early memories of her grandmother, I began asking her further questions about her family and more memories came forward. With her stories and additional research I was able to do, with the help of the Catalina Island Museum, I created a short, ten page story that led from one generation to another with a common theme throughout them all.

Everyone has a story to tell – it’s just a question of which stories you want to recall and memorialize about yourself and others who have had a profound effect on your life. While many people have interesting stories, it’s always sad when they pass on without having shared them with others.

Writing one’s memoirs doesn’t have to be a long process – it can be done over a few week’s time. It also doesn’t have to be tedious. When I write stories for others, I ask the questions and they just need to provide me with responses. They can tell me as much or as little as they want. Sometimes, what they don’t say is as important as what they do say.

Memoir writing is beneficial to the person whose telling the story as it allows them to reflect on their life and to see how rich a life they’ve led, even if they haven’t achieved all of their goals and dreams. And even if someone is writing their memoir for themselves, and not for a wider audience – it provides time for them to reflect on their accomplishments and to relive happy, loving memories. In Susan’s case, we were able to bring not only Julia to life, but Julia’s parents, sisters and children through these stories.

As for me, I was pleased to be able to write about the life of this wonderful, young woman, and recognize her as one of the early pioneers on Santa Catalina Island at the turn of the century. There weren’t many stories written about women from that time – not like we have today. Stories are ageless and so beneficial to learning where our values come from and who we are, as a result of those who came before us and many are waiting to be told.

For more information, please visit: www.writerpatkramer.com.

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