Back in the early ’90s, companies paid lots of money to have PR Agencies get them into the News. The average rate started at $3,500 a month and could exceed $10,000 a month for some of the Hollywood and NY agencies.
Today, things are different. If you are creative and a good writer, you can write your own articles and blogs and find many low-cost or free sites where you can get them published. The key is that you have to have unique, news-worthy ideas about which to write – and of course – you have to be a good writer!
LinkedIn is one of the main business social media sites where companies and individuals can post their blogs. If you post or blog on a regular basis, and if what you are posting is of value to your target audience, you will increase your credibility and start seeing more traffic going to your website. I regularly brainstorm with my clients to come up with ideas for blogs and then, I interview them and write their blogs. Here are some examples of articles and blogs written for clients:
We Live in a World of Instant Gratification – But We Can’t Expect That in Our Business
Disaster Preparedness Boot Camp Teaches Residents to Prepare for Disaster
Inexpensive Legal Support for Small Estate Administration
The Importance of Scheduling Facility Maintenance Shutdowns
Pest Solutions Company Dynamically Improves Billing Processes