Interviewing seniors, listening to their stories, writing down the experiences they have lived through including their birthplace, family history, experiences in their childhood, and any experiences throughout their lives that they want to share with their children or with a wider audience. This interview was done with Mary Winners of About Senior Solutions in Pasadena, California on September 24, 2020. I’ve been writing senior memoirs for several years now. It’s a great gift for seniors to know that their stories will not be forgotten.
Over the years that I’ve been a news writer and PR person, I’ve educated hundreds of clients in the use of press releases. When there is a proper occasion to use a press release, it can bring your company a number of benefits, including: clients who WANT your business, clients who are willing to PAY MORE for the services you offer, and overall admiration by your peers and business associates.
Here are two examples of press releases I recently wrote and issued for my clients:
Note that the headlines indicate an action being performed in the present time. In other words, whatever you are announcing must be timely and indicate some sort of news-oriented angle.
These releases generated between 1,500 and 2,500 views from readers, worldwide. Since both of these business professionals do a specialized type of service that caters to clients, both nationally and internationally, having a news headline that was read by that many viewers put them into a new orbit for business referrals. This is exactly the type of action you want with a press release.
Apart from that, both releases will act as a bookmark to their websites for the key search terms that describe them. So when people are Googling those terms, they will find them quickly and be able to read their press releases, which will provide further creditability.
If you ever have a question about what constitutes a good reason for doing a press release, or you would like my help in suggesting ways we can angle a press release to bring you more business, I’d be happy to hear from you.
You are also welcome to read the dozens of press releases I have on my web pages. If you need any further information, feel free to reach out to me any time. There’s a reason why I’m called “Writer For Hire.”
Today, I attended a Zoom meeting for business advisors and when I was asked for advice on what marketing strategies to use during the coronavirus age, I stated the following:
First, make time to post and blog every week on LinkedIn. This is critical now as our online presence is really all we have. What should you write about?
I’m a news journalist so I’m always thinking of ideas for this. To keep it simple, brainstorm with your staff, once a week, and write down what you know about your industry or your business that could be helpful to readers. For instance, share some strategies you are utilizing to make the work you are doing for clients more efficient, more economical, or more valuable.
Second, reach out to current and former clients and take an interest in how they are doing. Find out what resources they may need and offer to connect them with others whom you know. But don’t use this time to “sell” your services. Make it about them, not you. By doing so, you may be able to deepen your relationships beyond just a “service” capacity.
Third, spend time looking at the online presence you currently have. Is your LinkedIn up to date? When was the last time you refreshed your website content? What could you add to what you already have to improve your online materials and make them more reader-friendly?
While many of the business advisors I know are working harder than ever right now, other people are experiencing lots of downtime. See if you can use that downtime efficiently and productively to take on projects that you haven’t had time to do before.
For me, Covid-19 has been a sad time – hearing about the struggles family and friends are having with the loss of their loved ones. But rather than getting anxious or angry, sad or depressed, I’m grateful that I have a business that operates primarily online, and that can readily service my clients at a moment’s notice.
All in all, I’m pretty grateful most of the time and ready to help anyone who needs help with finding a trusted advisor or someone with a certain specialty for their business or personal life. I’m always happy to help anyone who reaches out to me. I hope you and your loved ones are well and that your business survives this challenging time.
My business, like every other, has had to undergo changes since the Stay at Home order came about in California last week. That meant not attending business networking meetings, giving professional presentations to large groups, and cancelling my in-person meetings with potential clients. That was one month ago. Today, everything is different.
Since last week, I’ve attended four online business meetings where I’ve been able to share my ideas and expertise with others in a format that saves time, mileage, gas and the cost of parking. It’s been an overwhelmingly good experience.
I expect that if we are to continue observing social distancing, I will also be scheduling professional presentations in this way. This change is forcing me to learn new habits, which once learned, will be far more efficient and economical.
As far as getting together with potential clients, I’m finding that I have to be patient and wait for the economic downturn to flatten out. Some of the business people who had verbally committed to moving forward with hiring me to write new content for them are now putting their projects on hold until their businesses are restored.
However, others are moving forward with the projects they need because they realize that an online presence is not only powerful, but it is pretty much all they have to work with. With the downtime that they suddenly have, they are finding it is a fruitful time to work on new content, creating speaking presentations, or even writing the memoir that they said they would “one day get around to.”
The times we are in requires being adaptable to change – we need to utilize online apps, as difficult as that may be for some of us.
So I’ve decided to look at the glass being half-full rather than half-empty. By doing so, I can accept the changes more easily and learn whatever I need to learn to make my time more efficient.
For those who would like help in setting up or improving their social media profile, or creating new or updated content for their business, I’m here to help – and now is as good a time as any to get started.
After Years of Searching for Family Members, a Mysterious Email Showed up Three Years Later
This week was a banner week for making connections with new members of my family. After doing an intensive search last October through various online databases for anyone related through my dad’s great-grandfather, I finally heard from a woman who I had never previously met. We share a common ancestry and yet our families had never met. Her great-grandfather and my great-grandfather were brothers.
Then yesterday, another new family member popped up. This time, the connection came through an email sent to me three years ago through ancestry.com. I happened to be online on that site yesterday doing some research when I saw this man’s email asking if we were related. When I saw his grandmother’s last name, I realized that she was my maternal grandmother’s older sister – and again, we had never met or known about one another.
With the tools available now for research, one can trace their ancestry back well beyond what the memory remembers.
Today I had the pleasure of speaking to my mother’s 94-year old second cousin – someone who remembers my late grandfather and can tell me stories about him. My grandfather passed away when my mom was just a child so I’ve never known much about him. I’m excited about the possibility of recording this distant cousin’s stories and adding them to the memoir I originally wrote about my mom’s family several years ago.
Why is this important? Because every year, my family gets smaller as the older folks pass on. These are the people who remember those who came before us and can hopefully paint a vivid picture of who my ancesters were, how they lived, and what they were like.
As a memoir writer, I’m always looking for new information to add to my stories. With the addition of these two, recently-found family members – on my dad’s and my mom’s side of the family – I get to take a guided walk into the past to learn new information about people who were once close family members to my elders. This is an amazing gift and one that I hope more people will take before they lose these priceless resources.
As I finish this week, it’s the beginning of a new journey that I’m looking forward to taking, and the start of what I hope will be new friendships and ongoing relationships with long, lost family members who I never knew before.
Letter received January 13, 2020
On behalf of the Angeles Chapter, it is our pleasure to inform you that you have been selected to receive the Special Service Award given to Sierra Club members who deserve special recognition for noteworthy service to the Angeles Chapter. You are known for your outreach work on issues in your community. You have been named Woman of the Year for Sunland-Tujunga by Congressman Adam Schiff. You serve on the neighborhood council in S-T, examining traffic patterns in the area. You have been active on the Management Committee of the Crescenta Valley group, most recently serving as secretary.
Please be our guest to receive your award at the Angeles Chapter Awards Banquet on Sunday, May 3, 2020. Beginning at Noon, the reception and buffet luncheon will be held at the Friendship Auditorium, 3201 Riverside Dr. LA 90027. http://angeles.sierraclub.org/about_us/awards_banquet
Congratulations and thank you so much for all the work you have done for the Angeles Chapter and the Sierra Club.
Paul Cooley, Donna Specht, Cathy Kissinger
Angeles Chapter 2019 Awards Committee Officers
Occasionally, I like to check my Yelp account to see if anyone I’ve worked with has posted any reviews. I’m delighted to share these twenty new five-star ratings that my clients were kind enough to write about my service.
(For whatever reason, Yelp has chosen to hide 14 of the 20, so if you look for them, you will only see six of them. Why they do this is the great unknown question – perhaps someone reading this has insight into Yelp’s policies regarding hiding reviews).
Anyway, I’m pleased to share all of them here. I am dedicated to providing great service to my clients and whether they need my help once or on an ongoing basis, I give everyone the same level of service.
“Thank you Pat! I really appreciate your awesome service and professionalism. My husband and I felt right at home with your charming hospitality.” Celeste S., Sylmar, CA
“Pat took one look at my Linkedin profile, and in very little time, I went from a very basic profile to fully professional presence. Clients often comment on having visited my Linkedin profile, and been impressed. I would recommend Pat to anyone, such as myself, who doesn’t have the time or skill let to create professional marketing media.” David H., Oak Park, CA
“Pat is a very competent, conscientious writer. She researches her subject matter; homes in on what the client wants, and provides a final document with which her clients are satisfied. She is comfortable writing biographies, marketing and advertising literature and articles for newsletters, newspapers, and magazines. A big plus for Pat is her expertise in the social media arena, where she develops material across various social media sites.” Bettie P., Sunland-Tujunga, CA
“Pat did great work for our not-for-profit. I highly recommend her. Her professionalism, talent and creativity are awesome.” R G., Culver City, CA
“Pat is pleasure to work with and a total professional. She is very dependable and produces quality work, she really knows what she is doing. Her expertise in regards to content creation, press releases, blog writing, LinkedIn and many other marketing functions. I recommend you give her a shot when you require her various professional services.” Eddy M., South Pasadena, CA
“Website owners often overlook the importance of language and the writing craft to their online presence. It’s about the marketing message, well presented company information, and the use of words –key words and key terms in page content– to enhance search engine rankings. That’s where Pat Kramer excels. In addition to a broad range of writing projects, she has helped my website design business provide well-crafted written content for mutual clients that meets all these requirements. I highly recommend her to my clients, not only to those who struggle with writing but to those who need to “polish” their message.” Paul H., Los Angeles, CA
“Professional, reliable, easy to work with, and delivers quality work. Pat wrote a :60 radio spot for our company within a tight timeframe. She listened to direction, made helpful suggestions, and confidently completed a final product that we were pleased to air.” Holly T., Pittsburgh, PA
“I used Pat Kramer for our company web page, bios, resumes, linked in profile, etc. and we will be using her again in the near future. Pat is an excellent writer and has a natural talent for bringing out the best qualities in you and your company. She’s the best and I highly recommend Pat Kramer for all your writing and editing.” Charles B., Pasadena, CA
“Pat has that rare combination of being a gifted writer and easy to work with. She is patience yet moves the writing process forward. I always looked forward to our calls because I knew she would capture the exact word that was creative and expressive. She was very helpful in writing the content for my web site and blogs. I would encourage anyone who needs a gifted writer to contact her.” Bruce H. Santa Monica, CA
“Can’t recommend Pat Kramer enough, she is smart, kind, knowledgeable, professional, and really cares about her clients – when I was updating my bio and linked in, she was instrumental in showing me off in the best light – Pat Kramer is worth her weight in gold!” Scott N.
“Pat recently wrote a press release about my new book, “Appraising Manufactured Mobile Home Communities and Recreational Vehicle Parks,” and then distributed it on the newswire service where it was picked up by over 100 media. She wrote it in such a way as to highlight my expertise in the area of appraising this select market, and in doing so, has helped both my company – Valbridge Property Advisors, and myself to gain recognition in a major way. I highly recommend Pat for anyone seeking a press release to announce an accomplishment, whether it is writing a book, winning an award, speaking at a major conference, or even putting on a charity event. She knows how to do it in a way that will generate referrals and put you and your company on the map.” Rob S., Glendale, CA
“Pat has put together a monthly newsletter for our non-profit agency for years. Her newsletters are always interesting, readable and well-crafted. Pat’s courtesy and level of professionalism are a breath of fresh air. We highly recommend her.” Larry B., Van Nuys, Los Angeles, CA
“Pat Kramer is a low key person (she eliminates stress) who, nonetheless, has a powerhouse way of getting things done. Without fuss or bother Pat has edited some of my written work in a style that reads like my own. Pat is quite OK that I take most, but not all, of her edits. I have never given Pat a piece of work she has not made better. Pat has also helped me and others I know with our LinkedIn pages. She has both suggested things for those pages and helped me understand new rules on that site. Thank you Pat.” K.C. V., Los Angeles, CA
“I am a busy commercial real estate broker who has worked with Pat Kramer on numerous occasions. She is not only a highly skilled writer but really knows the media business. The level of her contacts at newspapers and magazines is amazing and invaluable. If you are looking to promote or burnish your brand or your activities through the written word, you need to hire Pat.” Aaron W., Downtown, Los Angeles, CA
On November 12, 2019, the State of California’s newest tax initiative aims to hit the most vulnerable commercial property owners, those who own properties worth $2 million or more, basically mom and pop businesses and property owners. The California Schools and Local Communities Funding Act, which seeks to raise money for public schools, if passed, would remove the Prop 13 protection on commercial properties with an assessed value of $2 million or more.
The State of California, the sponsor of this initiative, justifies this new tax by claiming that there are a large number of commercial property owners who are not paying their fair share of taxes, and identify this group as the “largest corporations and wealthiest investors.” However in today’s market, nearly all commercial properties would exceed the $2 million threshold very easily.
Who would be most harmed by this initiative? Small business owners and investors of commercial income properties, i.e. retirees who are living off the income generated by properties they own. Primarily, those who bought properties, post – recession under the $2 million threshold will see a huge increase on their property taxes if this passes.
The Prop 13 protection has been in place since the mid 1970’s, setting property tax values based on the purchase price with only incremental increases, rather than the market assessed value. Without this protection, any commercial property owner whose property is worth $2 million or more will be taxed 1.26% every year on the market assessed value, rather than the purchase price they paid.
For example, a property purchased in 2012 for $1 million would now pay property taxes of roughly $12,000 a year. If this initiative passes in November, that same property, which is now worth well over the $2 million threshold, would be taxed at about $24,000 a year. At Triniti Partners, we refer to the California Schools and Local Communities Funding Act as “the claw-back initiative,” since it is focused on taking away the longtime protection of Prop 13 on income properties and small businesses.
Looking ahead, not only would this new tax harm those who own commercial property, it would also hurt tenants in commercial properties.
In commercial leases, if the lease is drafted correctly, the landlord has the ability to raise the rent on tenants by the percentage increase of their property tax. (If you are a landlord and do not have this provision in your lease, you would not be able to ‘share the pain’ with your tenants, but rather, you would be forced to absorb this huge tax increase).
As a longtime commercial agent and the owner of commercial real estate, myself, my fear is many voters will think that this initiative is justified because “only the largest corporations and wealthiest property owners” – as it is worded – will have to pay. However, this is simply not true.
As a result, that increase would be passed on to tenants who are leasing space in a commercial building – and they, in turn – will pass on this increase to their customers. The Big Picture is that everyone will be paying more for products and services provided in the State of California if this initiative goes through.
Triniti Partners is working to create awareness of this very high cost initiative which would raise taxes at the expense of those who could least afford it. While the public schools in California are a worthy cause to support, The California Schools and Local Communities Funding Act is the wrong way to fund them. We saw a similar measure aimed at raising taxes on residential properties with Measure EE last June.
It’s difficult enough to be in business in California, especially if you are a small businesses. We believe small businesses should be rewarded for trying to live the American Dream in today’s economy and every effort should be made to entice businesses to come to California – not to leave for other states or other countries.
If you are a commercial property owner or lease property for your business and you are concerned about how this tax would affect you, Triniti Partners may be able to help you.
Triniti Partners provides commercial real estate services to north Los Angeles’ landlords, sellers, tenants and buyers of commercial/industrial properties in the San Fernando Valley, Santa Clarita Valley, and southern Ventura County. We founded Triniti Partners with the objective of providing uncommon expertise and value-added service to our clients – and that’s what we are known for.
For more information, please contact Triniti Partners, Inc. at: 818 788-3800, email: George.email@example.com or visit: www.trinitipartners.com.
When news happens, that’s when I tell my clients to issue a news release (also known as a press release or media release) to properly share news about themselves, their firm, or their company. As a press release writer, publicist and all-around PR and branding expert, it is absolutely essential that you take credit where credit is due. 0therwise, how will anyone know about your accomplishments?
On that note, today I issued a press release on my Woman of the Year award representing my community of Sunland-Tujunga in the 28th Congressional District. I am told that my award has been entered into the Congressional Record and will permanently be listed there for all to see – pretty nice for a little ‘ole PR person and news journalist like myself!
Should you have a question about whether or not you should issue a press release, I will take your call or respond to your email and validate whether it will help you or whether it’s best to hold off.
And now, my news story:
After a career of 40-years as a news journalist, PR writer for ad agencies and companies, and as a content and branding writer, it’s very nice to receive this honor from one of my personal mentors:
Pat Kramer Receives Woman of the Year 2019 Award From Congressman Adam Schiff
LOS ANGELES, May 08, 2019 (GLOBE NEWSWIRE) — Writer For Hire® Pat Kramer today announced that she was recently awarded Woman of the Year 2019, Sunland – Tujunga by Congressman Adam Schiff. Each year, Congressman Schiff names women in each of the communities in his district, to receive this lauded award in honor of Women’s History Month. Now serving as the chair of the House Permanent Select Committee on Intelligence, Representative Schiff is in his 10th term in the House of Representatives. Kramer, who operates Writer For Hire® in Los Angeles, is a ghostwriter, memoir writer, and a content marketing and PR branding specialist.
At a luncheon held on April 16, 2019, Representative Schiff honored each of the 13 inspiring women he chose stating, “Today, I met with remarkable women from my district who have all worked tirelessly to make our communities a better place,” said Rep. Schiff. “It was an honor to recognize their outstanding work in the 28th District. These women have worked to found or support a myriad of charitable organizations and given so much of themselves to improve the common good. They are all pillars of our communities and I thank them for their invaluable service.”
In his tribute to Ms. Kramer, the Congressman talked about her contributions to her community of Sunland – Tujunga, located in the northeast corner of Los Angeles, saying, “I rise today in honor of Women’s History Month. Each year, we pay special tribute to the contributions and sacrifices made by our nation’s women. It is an honor to pay homage to outstanding women who are making a difference in my Congressional District. I would like to recognize a remarkable woman, Pat Kramer of Sunland-Tujunga, California.
“Pat Kramer is a communications expert who creates original content for business and corporate entities for their marketing, outreach and public relations efforts. For over thirty years, she has worked as a consultant to companies and as a freelance journalist for many prestigious newspapers, magazines and industry publication.
“A dedicated volunteer in her community, Pat’s activities include over thirty years of participation in the Sierra Club, Angeles Chapter, where she has held leadership positions and advocates for issues affecting the quality of life in the foothills.
“Additionally, while serving two terms on the Sunland-Tujunga Neighborhood Council, Pat has led many efforts on behalf of her community. These include: completing the decade-long creation of Oro Vista Park in Sunland, leading efforts to improve the safety of residents as the chairperson of the Safe Traffic & Transportation Committee, and creating and co-chairing the STNC’s Emergency Preparedness Day which included 15 vendors and City agencies.
“In addition to her outstanding work in the community, Ms. Kramer is passionate about animal rescue work, serving on the STNC Animal Issues committee and playing a leading role in promoting the City of L.A.’s Department of Animal Services’ Volunteer Animal Officer program.
“Born and raised in Worcester, Massachusetts, Pat credits her grandparents, immigrants from the Ukraine and her parents with teaching her good values, instilling in her the importance of hard work, and encouraging her to follow her dreams.
“I ask all Members to join me in honoring this exceptional, well-respected woman of California’s 28th Congressional District, Pat Kramer.”
As a writer of branding content for over 30 years now, my rule of thumb is “don’t try to write content that reaches everyone.” In other words, don’t be too generic; you will end up watering down your messaging and it won’t be as effective as if you fine-tune your message to a certain audience.
If you are a business owner or sales person for a company (and we are all sales people for the companies we represent), you might benefit from the information I shared in my recent interview with Eszylfie Taylor on “Ask the Experts.” In this interview, I discuss the tools that will be most effective in defining your brand. As a marketing, PR and branding expert, I always tell my clients to “have three balls in the air at all times,” similar to a juggler. If one isn’t reaching your audience, the other two have a chance at getting through as sometimes, one method is effective with a certain demographic but not with another.
In my interview, here, with Eszylfie Taylor, founder and owner of Taylor Insurance and Financial Services in Pasadena, CA, I explain ways you can set yourself, your company or your brand apart from your competition and do it on a shoe-string budget. This podcast is now being played on DashTalk X Radio.
Each week, Eszylfie gives away an hour of his Taylor Insurance business time to highlight and promote someone who he believes is knowledgeable in their chosen profession. Besides being a highly-successful and knowledgeable insurance professional, Eszylfie is unmatched in his energy and efforts to provide resources to others: hiring and training young people for a career in insurance, creating a basketball camp for kids – and offering scholarships to underprivileged children; and supporting his children’s schools, his church and the business community as a whole through monthly networking mixers.
In short, Eszylfie is a gem of a man and I am very grateful to him for inviting me to participate on his “Ask the Experts” podcast which you can listen to by clicking on the hyperlink above.
For more information about writing content or branding your business, please visit: https://writerpatkramer.com or email: firstname.lastname@example.org.