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#TheBigShift: Mine Was At Age 30

https://www.linkedin.com/pulse/thebigshift-mine-age-30-pat-kramer

Changing things up in one’s work can be invigorating and exciting, especially if it’s something you’ve always wanted to do but never pursued. Depending on what age you are, it can be a very good plan or a very uncertain one. When LinkedIn asked me to write about #TheBigShift, I knew exactly the story I would tell – here it is:

My Aunt Ronnie Kramer made it possible for me to pursue my dreams

When I was 30 years old, I took that “Big Step” into the unknown. I had been working as a radio news reporter and broadcaster for nearly ten years and I had reached the top of the paygrade for the market I was in as a woman. Women were not being paid the same as men (maybe still aren’t) and I was tired of working late night, early morning and weekend shifts at a pay that was not exactly practical for supporting myself.

My dad’s younger sister, Aunt Ronnie, lived in Los Angeles and worked in the entertainment industry as an agent for technical people on movies and TV. She and I had always been close but I had never had the opportunity to spend consistent time with her. Instead, it had been short visits whenever she was back in New England. Ronnie reached out to me around this time and broke the devastating news: she had been diagnosed with lung cancer and told that she only had six months to live! When I called her to tell her I was sorry to hear this, she asked me to come visit her – and to make it soon!

At the age of thirty, I was already dissatisfied with my life, my job, and the endless cold winters. I had been looking around for my next job, beyond the broadcasting industry, but it was looking bleak. I didn’t have job skills outside of being a writer, reporter, and communicator. I knew I would have to start all over doing “something else” but I wasn’t sure what it was. So I made my airline reservation right away and I took a few days off from my current job.

Ronnie and I finally got to spend some time together but I can’t say that it was that great. The shadow of her disease was always present, although we both chose not to talk about it.

Instead, I decided to interview for some jobs in Southern California. I had always wanted to be a writer for a record company or my dream job, writing for Rolling Stone magazine! Instead, I took another job working in marketing and sales for a Cable TV company, because again, I needed to support myself if I were to start all over again. Then, my plan was to work my way up to that dream job.

Lucky for me, I had the sales skills to convince all three companies that I interviewed with that week to hire me. One was in Anaheim, one was in Los Angeles, and one was in San Juan Capistrano. I took the job offer with the company in Anaheim and made arrangements with Ronnie to move in with her when I came back to start my job. All was looking good and I was invigorated by the thought of changing my life and leaving what I didn’t like, behind.

True to the plan, I moved to L.A. in June 1988 and moved in with Ronnie for a month while I figured out what to do for the long-term. That job in Anaheim lasted two months and then I realized I didn’t like the work culture. I ended up interviewing with another company and taking a job in Newport Beach. I moved in with some roommates in La Habra, CA and spent the weekends in L.A. with Ronnie. But a year later, I changed jobs again to work for a company in Simi Valley so I could live closer to Ronnie. When she passed, in November 1989, I had to make a decision: was I here to stay or was going to go home? I decided to stay because I hadn’t yet reached my goal of working as a writer.

The next ten years were rough. I supported myself working at an ad agency, writing PR content for three different public relations agencies, and yes, being a writer! I freelanced for many newspapers and magazines during the 1990’s, among them: Variety, Boxoffice, Music Connection, HITS, Los Angeles Business Journal, Pasadena Weekly, Insurance Journal, and the L.A. Times. Not long after Ronnie died, I launched my own writing business, Writer For Hire (www.writerpatkramer.com). The one thing I knew, deep down in my bones, was that I was going to make my certified, small, woman-owned business Writer For Hire a success, no matter how hard I had to work!

Looking back, the big, life-changing move I made in 1988 was all worth it, despite everything that I had to do to start over. I moved six or seven times between 1988 and 1995. Would I do it again at my present age? I don’t think so. You get used to certain things in life – financial security, your support systems which include co-workers, friends, and neighbors.

That being said, if I ever were to move somewhere outside of Los Angeles, I would certainly continue my business. That’s a given; it’s in my bones. Once a writer, always a writer. So when LinkedIn asked me to write an article about #TheBigShift, I knew this story would be about that change I made that was all worth it.

Had I stayed in Massachusetts and settled for a different life, I would never have experienced the life I now love. Looking back on all the hard work it took, it was all worth it. Thank you, Ronnie, for helping me make it happen. I wish you were still here to see me now.

Press Releases Are a Useful Tool in Growing More Business

Over the years that I’ve been a news writer and PR person, I’ve educated hundreds of clients in the use of press releases. When there is a proper occasion to use a press release, it can bring your company a number of benefits, including: clients who WANT your business, clients who are willing to PAY MORE for the services you offer, and overall admiration by your peers and business associates.

Here are two examples of press releases I recently wrote and issued for my clients:

Scott Nell, Top San Fernando Valley Residential Realtor, Lists Historic Hancock Park “Music House” Once Owned By James Ingram

Gable Tax Group CEO Dena Oberst Announces Appointment of Lindsay Sisk as VP, Operations for International Sales Tax Practice

Note that the headlines indicate an action being performed in the present time. In other words, whatever you are announcing must be timely and indicate some sort of news-oriented angle.

These releases generated between 1,500 and 2,500 views from readers, worldwide. Since both of these business professionals do a specialized type of service that caters to clients, both nationally and internationally, having a news headline that was read by that many viewers put them into a new orbit for business referrals. This is exactly the type of action you want with a press release.

Apart from that, both releases will act as a bookmark to their websites for the key search terms that describe them. So when people are Googling those terms, they will find them quickly and be able to read their press releases, which will provide further creditability.

If you ever have a question about what constitutes a good reason for doing a press release, or you would like my help in suggesting ways we can angle a press release to bring you more business, I’d be happy to hear from you.

You are also welcome to read the dozens of press releases I have on my web pages. If you need any further information, feel free to reach out to me any time. There’s a reason why I’m called “Writer For Hire.”

My Twenty New 5-Star Ratings on Yelp!

Occasionally, I like to check my Yelp account to see if anyone I’ve worked with has posted any reviews. I’m delighted to share these twenty new five-star ratings that my clients were kind enough to write about my service.

(For whatever reason, Yelp has chosen to hide 14 of the 20, so if you look for them, you will only see six of them. Why they do this is the great unknown question – perhaps someone reading this has insight into Yelp’s policies regarding hiding reviews).

Anyway, I’m pleased to share all of them here. I am dedicated to providing great service to my clients and whether they need my help once or on an ongoing basis, I give everyone the same level of service.

“Thank you Pat! I really appreciate your awesome service and professionalism. My husband and I felt right at home with your charming hospitality.” Celeste S., Sylmar, CA

“Pat took one look at my Linkedin profile, and in very little time, I went from a very basic profile to fully professional presence. Clients often comment on having visited my Linkedin profile, and been impressed. I would recommend Pat to anyone, such as myself, who doesn’t have the time or skill let to create professional marketing media.”  David H., Oak Park, CA

“Pat is a very competent, conscientious writer.    She researches her subject matter; homes in on what the client wants, and provides a final document with which her clients are satisfied.  She is comfortable writing biographies, marketing and advertising literature and articles for newsletters, newspapers, and magazines.  A big plus for Pat is her expertise in the social media arena, where she develops material across various social media sites.” Bettie P., Sunland-Tujunga, CA

“Pat did great work for our not-for-profit. I highly recommend her. Her professionalism, talent and creativity are awesome.”  R G., Culver City, CA

“Pat is pleasure to work with and a total professional. She is very dependable and produces quality work, she really knows what she is doing. Her expertise in regards to content creation, press releases, blog writing, LinkedIn and many other marketing functions. I recommend you give her a shot when you require her various professional services.” Eddy M., South Pasadena, CA

“Website owners often overlook the importance of language and the writing craft to their online presence. It’s about the marketing message, well presented company information, and the use of words –key words and key terms in page content– to enhance search engine rankings. That’s where Pat Kramer excels. In addition to a broad range of writing projects, she has helped my website design business provide well-crafted written content for mutual clients that meets all these requirements. I highly recommend her to my clients, not only to those who struggle with writing but to those who need to “polish” their message.” Paul H., Los Angeles, CA

“Professional, reliable, easy to work with, and delivers quality work. Pat wrote a :60 radio spot for our company within a tight timeframe. She listened to direction, made helpful suggestions, and confidently completed a final product that we were pleased to air.” Holly T., Pittsburgh, PA

“I used Pat Kramer for our company web page, bios, resumes, linked in profile, etc. and we will be using her again in the near future. Pat is an excellent writer and has a natural talent for bringing out the best qualities in you and your company. She’s the best and I highly recommend Pat Kramer for all your writing and editing.” Charles B., Pasadena, CA

“Pat has that rare combination of being a gifted writer and easy to work with. She is patience yet moves the writing process forward. I always looked forward to our calls because I knew she would capture the exact word that was creative and expressive. She was very helpful in writing the content for my web site and blogs. I would encourage anyone who needs a gifted writer to contact her.” Bruce H.  Santa Monica, CA

“Can’t recommend Pat Kramer enough, she is smart, kind, knowledgeable, professional, and really cares about her clients – when I was updating my bio and linked in, she was instrumental in showing me off in the best light – Pat Kramer is worth her weight in gold!”  Scott N.

“Pat recently wrote a press release about my new book, “Appraising Manufactured Mobile Home Communities and Recreational Vehicle Parks,” and then distributed it on the newswire service where it was picked up by over 100 media. She wrote it in such a way as to highlight my expertise in the area of appraising this select market, and in doing so, has helped both my company – Valbridge Property Advisors, and myself to gain recognition in a major way. I highly recommend Pat for anyone seeking a press release to announce an accomplishment, whether it is writing a book, winning an award, speaking at a major conference, or even putting on a charity event. She knows how to do it in a way that will generate referrals and put you and your company on the map.” Rob S., Glendale, CA

“Pat has put together a monthly newsletter for our non-profit agency for years. Her newsletters are always interesting, readable and well-crafted. Pat’s courtesy and level of professionalism are a breath of fresh air. We highly recommend her.” Larry B., Van Nuys, Los Angeles, CA

“Pat Kramer is a low key person (she eliminates stress) who, nonetheless, has a powerhouse way of getting things done.  Without fuss or bother Pat has edited some of my written work in a style that reads like my own.  Pat is quite OK that I take most, but not all, of her edits.  I have never given Pat a piece of work she has not made better.  Pat has also helped me and others I know with our LinkedIn pages.  She has both suggested things for those pages and helped me understand new rules on that site.  Thank you Pat.”  K.C. V., Los Angeles, CA

“I am a busy commercial real estate broker who has worked with Pat Kramer on numerous occasions.  She is not only a highly skilled writer but really knows the media business.  The level of her contacts at newspapers and magazines is amazing and invaluable.  If you are looking to promote or burnish your brand or your activities through the written word, you need to hire Pat.” Aaron W., Downtown, Los Angeles, CA

Being Open to New Experiences: My First Airbnb Stay

I recently booked time at an Airbnb residence in the Ventura/Oxnard, California area, which is about 60 miles from my home. My plan was to drive to the beach early in the weekend and then stay overnight at this person’s home, leaving late in the day on Sunday. I must admit, booking time at an Airbnb was a bit perplexing: I was not sure it was “safe,” I was concerned about whether it would be awkward staying with someone I didn’t know, and I really didn’t know what I was getting myself into. I only knew that other people had done it before me and they had survived!

For those who have limited knowledge of Airbnb, it is a booking service for travelers seeking to rent a room, an apartment, a home or a shared space in a private residence. Airbnb is now worldwide – you can rent a private room in an English castle, a cozy cabin in the Netherlands, stay on a boat in Ventura harbor, or in a yurt or an RV, somewhere in the United States. There are many, many options available, ranging in price from cheap to luxurious. The main draw for people booking through Airbnb, in my opinion, is that it offers a host of options that weren’t previously available and at a lower cost than most motels.

Anyway, back to my story: My choice was to rent a room in a private home in Ventura near the beaches that I love to visit. The cost was a mere $66.00 for the night, which included the taxes and fees. I got to see photos of the place before I booked and I also got to read a number of reviews about the host, which were all exceptionally positive. With that tidbit of information, I set off to explore my first Airbnb experience.

I started my day by heading to one of my favorite beaches to cool off. While there, I received a text from the host, asking when I would be ‘checking in.’ I texted him back that I would be there between 4:30 and 5 p.m. That was my first point of communication with him. Later, I met “A.,” a young man in his 30’s with a ponytail, who showed me my room and the different amenities available. He was very thorough in his explanation of everything and had prepared a small pile of brochures on different attractions in the area. By my bed were two bottles of water and some candies. On the table was the house key, a remote control for the ceiling fan, the code for his Wi-Fi and some sightseeing books. After showing me where the towels were in the bathroom, he invited me to join him and his girlfriend for a glass of wine, then departed, leaving me to my privacy.

So far, so good, I thought. He’s respectable, very professional, and he obviously cares about his customers.

A little later on, after a shower and a change of clothes, I was introduced to his other house guest who were renting a room and a couch from him. I then left to join some friends for dinner and headed out for the evening. When I returned, a few hours later, he and his girlfriend, “L.,” greeted me and asked how my dinner was. We then had a nice conversation about his residence, neighbors, and the amenities offered at his complex. Being a news reporter by trade, I asked a lot of questions, which they didn’t seem to mind answering. One had to do with his mention of the facility’s salt water pool.

Now I’ve never been in a salt water pool and that sounded very cool. So I asked whether I might be able to try it the following day. A. told me that they normally don’t bring their guests over to the pool because it’s reserved for residents, but seeing that I was really interested, he said he’s make it happen.

That night, I enjoyed one of the best night’s sleep I’ve had in a long time. The air was cool, the complex was exceptionally quiet, and the bed was extraordinarily comfortable! When I awoke, there were pastries laid out on the kitchen table and coffee waiting to be made on the counter. It really felt like I was in my own home, for all intents and purposes.

Later that morning, I got to experience the salt water pool where you can float effortlessly, suspended in the salt water like a balloon. It was heaven!

I indulged myself in another shower at A.’s place before leaving. To my surprise, they greeted me with homemade lemonade and hors d’oevres before I left. I was not hurried out but treated like a member of their family. This was probably because they didn’t have a booking for that night, so there wasn’t a firm timeframe for check out.

I eventually left at around 2 p.m. that afternoon and when I did, A. told me that I would be welcomed back again, should I like to stay with them – and you know, I think I will. As someone who has traveled a bit, I definitely know what I like and what I don’t like.

I’ve stayed in very nice hotels where I’ve paid a lot more and still had to deal with noise issues from traffic and neighbors. I’ve also stayed in hotels in major cities where parking was expensive or non-existent. And let’s not forget the campground experiences where I’ve had people keep me up all night because they wanted to party till the cows come home.

Unfortunately, you can’t pick your neighbors – it’s always a roll of the dice – even in expensive hotels.

For the price of my Airbnb, I got a great location in a private home with really nice, caring hosts who did everything they possibly could to make my visit comfortable. So for my first Airbnb review, I’m going to give it 5 stars. If you are interested in experiencing Airbnb, it helps to go into it with an open mind. For the record, I got more than I paid for!

My Visit to the Sierras: Lake Isabella for July 4th

Lake Isabella is in the southern Sierras: I chose this location because of the beauty of the lake and the proximity to the Sierras with their majestic redwoods. Unfortunately, when I arrived on Sunday, July 2nd, 2017, my companion and I found the lake covered with a thick green slime – algae, which is caused by excessive heat conditions. This pretty much rendered the lake unswimmable, although the dogs didn’t mind wading chest deep into the green goop to cool off. Give that this was Day 1 of my 4 day vacation, things were looking grim.

Meanwhile, the KOA campground where I was staying, offered me a lovely little log cabin that perfectly met my needs. It had a double bed with a thick cushion mattress and a bunk bed with room for two more people. My roommate took the bunk bed and one of the dogs decided to share it with him (we have four between us). The bed was comfortable and with the air conditioner on its highest setting, we were prepared for a good night’s sleep.

Not so, as we quickly found out: We were situated in the middle of ten other cabins which were all rented out to a very large family from India. There must have been 75 adults and children all competing for attention. While the children and teens ran around playing a game of musical chairs out in front of the cabin next door, the adults began socializing with a beverage of their choice and it started to get loud!

I don’t fault anyone for enjoying themselves. Camping offers the opportunity for people, who may not have seen each other in a while, to get reacquainted in a laid back setting. But this party was non-stop and lasted well into the night. Because we were in the middle of their cabins, we were also in the middle of a busy traffic area and people did not seem to notice that the sound of their voices was being heard within our little private setting. Despite that snafu, we managed to get a few minutes of sleep and move into the next day.

Day 2, we awoke early and began setting up our breakfast table on the picnic table out front. I was pleased to learn that the proprietors had arranged for a free pancake and sausage breakfast for everyone as a holiday celebration! The food was great and because the camp store had ready-made coffee, I didn’t have to heat up any water to make my own. In a short time, we were in the car with the dogs and off to our next adventure: the Kern River.

The Kern River meets Lake Isabella and fills it with a steady stream of fresh water, which should keep it clean as the water is moving. But since the algae was already well formed, we chose to avoid the lake and go directly to the source. The Kern River was accessible from Riverside Park in Kernville where we found a large shade tree to set up our lawn chairs and hook up our dogs. The view of the river was magnificent and it was exciting to watch the rafters and kayakers navigating the rapids and white water! To our dogs delight, we even found a few coves off the river where it was safe to wade in and enjoy the refreshingly cool water.

This experience proved so delightful that on Day 3, we returned again and just relaxed all day in the shade of a tree by the river. Back at the campground, our friendly neighbors continued to party, so the second night was only slightly better for sleeping than the previous one. We still could hear them chatting into the wee hours – well past 2 a.m. – although my ear plugs did help a lot.

After the second day on the river, I returned to my cabin where I took in a long walk with my dogs on a lovely open dirt road that ran from the back of the KOA property to a Wildlife Reserve. The backdrop for this hike was a majestic view of the high Sierra Mountains which were surprisingly clear and well defined in their beauty. As dusk fell and the stars came out, the sky came alive with brilliance. The sky was especially vivid at 2 a.m. when all the lights from the nearby RVs were out. It was very clear that night and I relished the view of the heavens, having not seen so many stars in my neighborhood of Los Angeles in a long time.

On Day 4, I packed up, walked and fed the dogs, then ate a nice light breakfast at my picnic table before hitting the road home. About halfway back to L.A., I stopped for lunch in Mohave, CA where some close friends drove up to meet me. It was hot in Mohave – 106 degrees (although the inside reading on my car was 115 degrees). After a little rest for the dogs and I, under a large tree in a park, we started the second leg of the trip home.

Driving back to the city, I was thankful to be returning to the place and people I love, but was glad to have gotten away from the fireworks and explosives that people seem to enjoy setting off around the 4th of July. This trip introduced me to a place that I might like to return to again – albeit in the Fall, when the foliage changes color. Hopefully, there will be fewer people at the campground, although I would settle for quieter neighbors!

My dogs had a good time and for a change, I didn’t have to feel guilty about leaving them behind. It’s nice to been welcomed, dogs and all, when traveling somewhere new. 

Till then, I’ll sign off with this: Don’t be afraid to explore unknown places, because in doing so, you get to open your world to new sights, tastes, and experiences that make your life richer~

Animal Lovers Pull Together for an Abused Dog

FOR IMMEDIATE RELEASE:

For more info. please contact:

Pat Kramer, (818) 353-5699

Pat@writerpatkramer.com

 

Los Angeles (February 10, 2010) – “Toto,” a 7-year old Chihuahua/Schipperke mix, spent his life tied up in a locked garage before a neighbor alerted L.A. City Animal Control.  He then spent another five months sharing a kennel with three other dogs at the West Valley Animal Shelter before a concerned dog lover noticed him and initiated a massive media campaign to find this dog a home.

Writer For Hire Pat Kramer spotted the 14-pound Chihuahua mix with the ‘huge eyes’ last November while visiting the Shelter to adopt another dog.  At that time, “Toto” was on the shelter’s ‘Green List,’ one step away from being euthanized.  Due to being kept in the dark for so many years, his little eyes bulged from exposure to sunlight.  But according to the Shelter’s staff, he was one of the sweetest, most loved dogs there.

Pat recalls, “With the number of dogs needing a home, I was afraid he might get ‘put down’ before I could help him.”

When she returned to adopt him a few weeks later, Toto had kennel couch and was not expected to survive.  However, a few weeks later, he pulled through and on January 5th, Pat began fostering him at her home until a permanent home could be found.  “I was intent on seeing this through,” she says, “no matter how inconvenient it might be.”

To help her along, the local animal rescue foundation, New Leash on Life, pitched in donating a sleeping crate for Toto.  To help socialize him, Jami, a local animal trainer, began teaching him basic social skills.

Over the next few weeks, Toto’s photo and story were posted by on Facebook, Craigs List, and animal rescue sites: New Leash on Life, Second Acts Foundation and Pet Adoption Fund with  Animal Control Officer Gabi Hartel and Mae Ross of 321 Talent Showcase helping with the postings.  Through these efforts, thousands of people were acquainted with Toto’s plight and on January 26th, a local family adopted him.

Today, as a result of many people working together, Toto is now a ‘pet’ for the first time in his life.  No longer tied up or left alone, he has a family to love.

Says Pat, “In the process of helping this little guy, I became aware of the many wonderful people out there who give of their time to rescue unwanted pets.  These people are real ‘saints’ for what they do!”

She adds, “For those who can adopt, please do so now. It’s so critical that these animals get some help.  The love you get back will more than compensate for your costs — and as we know– no act of kindness goes unpaid, especially as it relates to animals.”

Addendum: In April 2017, Pat learned that Toto passed away recently from a heart condition. But during the six years that he lived with his “forever family,” Toto was one of the most loved pets, ever. He grew to love his “little sister,” a Chihuahua, and had a fenced yard to play in and a bed to sleep on inside his family’s San Fernando home.

–       ###-

Pat Kramer, a freelance writer living in Los Angeles, is the founder of Writer For Hire® and a proponent of animal rescue work and charities supporting humane treatment of animals.

Writer For Hire® Pat Kramer to Share Life Journey with Los Angeles’ Inner – City High Schoolers

Media Inquiries:  For more information, please contact: Pat Kramer

818 353-5699 pat@writerpatkramer.com

Los Angeles, CA (March 23, 2016) – Writer For Hire Pat Kramer, a veteran business copywriter and ghostwriter, today announced that she will share highlights of her 30 year career journey with inner city high school students at Oscar de la Hoya High School on Wednesday, April 20 and at Animo Inglewood High School on May 18th.  The two, one hour presentations are in partnership with the Youth Business Alliance (YBA), a 501(c)(3) nonprofit organization that focuses on bringing critical 21st century business skills and perspectives into the classroom. Pat will be presenting tips on how she went from a “wanna-be writer” in high school to a professional journalist and corporate copywriter in Los Angeles.

The Youth Business Alliance invited Ms. Kramer to share her experiences and achievements over the time she has built her career in an effort to provide high school students with a broader perspective of what it takes to be successful. The YBA was formed in 2012 with one disadvantaged school and has since grown to include 14 high schools serving roughly 350 disadvantaged students each year through its year-long after school course “Introduction to Business & Careers.”

Pat started her career as a radio news broadcaster and journalist working for radio stations in New England. To get her foot in the door of this incredibly limited and competitive industry, Pat had to work every shift around the clock, including all-night at one radio station in Newport, Rhode Island and then a split-shift at the next where she covered both “morning drive time” and “afternoon drive time.”

“I have never worked as hard in my life as I did at the start of my career,” says Pat, who notes that hard work and determination are the winning formula for anyone starting out in the job market. “Most people in their early ‘20s opt out when the going gets tough, but I stuck with it and advanced in my career to the point where I eventually got to call the shots.”

Looking back on her career of 30+ years as a news writer, ghostwriter, and marketing and public relations consultant, Pat believes the challenges she faced led to a tenacity that has helped her succeed in business when other writers have closed down their shops. “I believe all the challenges I have had to face ultimately gave me a wealth of experience in life and now, I’m giving back by helping the youth of today get started on their own career path.”

Speaking before the public is not new to Pat. Over the years, she has presented workshops and seminars for business leaders in a wide variety of industries on how to better communicate their branding messages by using news-oriented press releases, professionally-written articles for trade publications, and blogs on the social media. Pat is a recognized business leader and an active member of her business community in Sunland-Tujunga. She is also an advocate for humane treatment of animals and the ghostwriter of several books and memoirs.

For more information, please visit: www.writerpatkramer.com

About Writer For Hire 

Writer For Hire® Pat Kramer specializes in developing informational, editorial, promotional and ghostwritten content for companies and individuals all over the world. Her press releases have helped first-time authors reach “best seller” status on Amazon.com, while her media outreach campaigns have elevated formerly unknown business professionals to “thought leaders” in their industries. Known as Writer For Hire® since 1990, Pat has written more than 1,000 articles for local, national and well respected industry publications.

 

 

What Makes You Different or Better Than Your Competition?

This morning I attended an interesting presentation by Eloqui, which is a consultancy that helps business people improve their speaking presentations. As part of a group of 30 or so business people, I was asked to recall from my background anything that could have contributed to my success in my career as a writer for businesses.

I thought about it and recalled that, as early as 8 years old, I loved to read. Not only did I love to read, but I also loved to write. Reading expanded my vocabulary and writing helped me put into action the words I was learning from the many authors I read. Consequently, I learned to love stories about people, their lives, their experiences, and their difficulties and challenges. Mostly, I loved reading about how people had overcome their challenges and learned to use them in ways that were truly inspiring.

My interest in reading and writing led me to Emerson College where I graduated with a degree in Mass Communications. I then used my education to land a job as a radio news reporter – and later as a print news journalist – to tell people stories. That’s essentially what news journalists do: they tell stories about what they see, hear, or experience. Of course, there’s a formula that we have to use in distilling that information to the public, but broken down in its simplest terms, I learned how to tell stories about my subjects, both as a writer and a speaker.

Today, I use my love for story telling in writing about my clients: their accomplishments, their challenges, how they solve problems for their clients, and how they use their experience in unique ways to differentiate themselves (and their companies) from their competition.

Today’s exercise was a valuable one: it reminded me why, as Writer For Hire, I am unique and different from other writers in my field. I know that if you are reading this, you also can use your experience, challenges, and love for what you do in your business.

Writer For Hire Pat Kramer is a business writer, ghostwriter, and social media pro with 30 years’ experience in the news media and as a business writer and marketing/PR strategist. For more information, please visit: www.writerpatkramer.com.

Why We Celebrate Presidents’ Day

Presidents’ Day is a state and federal holiday celebrated this year on Monday, February 20th to honor the birthday of our nation’s founder, George Washington. The holiday goes all the way back to 1885 and is still referred to as “Washington’s Birthday.” Although his birthday was actually February 22nd, it is always celebrated on the 3rd Monday of February after the Uniform Monday Holiday Act was passed in 1971 to allow for 3-day weekends for the nation’s workers.

While many people think of Presidents’ Day as a commercial holiday, deluged with commercial advertising to create more commerce, it’s important that we remember from where we came. George Washington was one of the most important figures in the founding of this country and President’s Day is a way to pay homage to his life and where we are today, because of the role he played.

Born in 1732, George Washington served as the Chief of the Continental Army during the Revolutionary War, which lasted from 1775 to 1783. In that role, he was victorious in establishing the colonial forces as the victors over the well-trained British Army. Prior to that role, he served in the French and Indian War (1754 – 1763). In 1787, he was elected president of the convention that wrote the U.S. Constitution and two years later, became the first president of the United States, serving two terms: (1789 – 1797). He died at the age of 67 at his Virginia plantation, Mt. Vernon three years after ending his second term. His legacy included his attributes of strength, integrity and national purpose.

Some interesting facts about George Washington:

  • His only trip outside the borders of America was in 1751 when he accompanied his half-brother, Lawrence, to Barbados. Although his brother’s tuberculosis improved from the warm climate, George contracted small pox which permanently scarred his face. This is apparent in portraits of Washington that we see today.
  • One of Washington’s first roles in the military was taking on the role of Commander of the Virginia militia in 1752, even though he had no previous military experience. He rapidly gained experience by leading troops in the French and Indian War and eventually was put in charge of all of Virginia’s militia forces. In 1759, he was elected to Virginia’s House of Burgesses, serving until 1774.
  • Washington married Martha Dandridge Custis, who was a widow at the time with two children. The couple never had any children of their own.
  • The war against the British lasted for 8 years but there were few military wins for the Americans during that time.
  • Washington’s troops were poorly trained and had scant supplies – often lacking food, ammunition and it is said, shoes, during the winter.
  • Washington’s ability to motivate them led to the ultimate victory in the Revolutionary War when, with the aid of the French, the Continental Forces captured the British troops fighting under British General Cornwallis in Yorktown, Virginia, ending the war for independence and making General Washington a national hero.
  • George Washington was inaugurated as President at the age of 57 on April 30, 1789 in New York City and lived in both New York and Philadelphia during his presidency, as the White House was not yet built in Washington, D.C.
  • In his farewell address, Washington urged the new nation to maintain the highest standards, domestically, and to keep involvement with foreign powers to a minimum. That address is still read each February in the U.S. Senate to commemorate Washington’s birthday.
  • Today, his face is seen on the dollar bill and the quarter, more than 200 years after his death.
  • At the time of his death in 1799, George Washington owned 300 slaves. However, during his years in office, he became opposed to slavery and – long before President Lincoln’s Emancipation Proclamation, willed that his slaves been freed at the time of his wife’s passing.

Pat Kramer, aka “Writer For Hire,” is a business writer, ghostwriter and contributing writer to Crescenta Valley Weekly. Read more at: www.writerpatkramer.com.

 

BEING A FULL-TIME WRITER ISN’T FOR THE FAINT OF HEART

I’ve been a full-time writer for over 25 years, and from a business perspective, it has been a pleasure – most of the time. I love the ability to work from home where I get to enjoy a view of the majestic San Gabriel Mountains rising dramatically to the north and birds building nests in the yucca trees in my backyard.

Working from home allows me to write anytime I feel like it, such as when I have a large project that requires burning the midnight oil, or when I need to do some extra research on a topic in which I’m interested. These factors lend themselves to my creativity and inspire me to do the best work possible for my clients.

Now the down side: Just as politics affect the stock market, it also affects my clients’ interest in making a commitment to their marketing and public relations efforts. We all know that marketing is necessary to expand our business and that the efforts we put in usually pay off in the long run. Sometimes, our marketing efforts also give us “instant gratification,” but not always.

Regardless of what’s going on in the world – or in politics this week – as business owners, we need to maintain a presence ‘out there.’ If we don’t, there will be a measurable lag in our sales and marketing results, so we must always remain accountable to doing something to market our business.

When times are uncertain – as they are today – people might be hesitant to make decisions that require spending money. This isn’t good for their business – and they know that on a rational level, but we human beings are emotional creatures and sometimes we don’t think things through.

So today, let me be your “voice of reason” and remind you that today is as good a day as any to be doing something positive for your business. Whether it’s writing a blog, a biography, a resume, updating your web content or generating ideas for your next press release, get the ball rolling now so that you can start reaping the rewards from your efforts — and today is as good a day as any to get started!