Over the years that I’ve been a news writer and PR person, I’ve educated hundreds of clients in the use of press releases. When there is a proper occasion to use a press release, it can bring your company a number of benefits, including: clients who WANT your business, clients who are willing to PAY MORE for the services you offer, and overall admiration by your peers and business associates.
Here are a few examples of press releases I recently wrote and issued for my clients:
LISA MACCARLEY, LOS ANGELES PROBATE AND CONSERVATORSHIP ATTORNEY, TO BE FEATURED ON CNN’S SPECIAL REPORT
Scott Nell, Top San Fernando Valley Residential Realtor, Lists Historic Hancock Park “Music House” Once Owned By James Ingram
Gable Tax Group CEO Dena Oberst Announces Appointment of Lindsay Sisk as VP, Operations for International Sales Tax Practice
FOUR EXPERIENCED BROKERS JOIN SPERRY COMMERCIAL GLOBAL AFFILIATE’S KOREATOWN OFFICE
Northwestern Mutual To Serve as Presenting Sponsor of The Dole Great Race of Agoura Hills
Billionaire Biomedical CEO Alfred Mann to Headline American Israeli Medical Association BioMedTech Conference in L.A.
FANTASY/SCI-FI AUTHOR WILLIAM S. WATSON PUBLISHES “MANNEQUIN ON A CAROUSEL,” THE FIRST BOOK IN “THE SCROLLS OF ESILON FANTASY TRILOGY”
Note that the headlines indicate an action being performed in the present time. In other words, whatever you are announcing must be timely and indicate some sort of news-oriented angle.
These releases generated between 1,500 and 2,500 views from readers, worldwide. Since both of these business professionals do a specialized type of service that caters to clients, both nationally and internationally, having a news headline that was read by that many viewers put them into a new orbit for business referrals. This is exactly the type of action you want with a press release.
Apart from that, both releases will act as a bookmark to their websites for the key search terms that describe them. So when people are Googling those terms, they will find them quickly and be able to read their press releases, which will provide further creditability.
If you ever have a question about what constitutes a good reason for doing a press release, or you would like my help in suggesting ways we can angle a press release to bring you more business, I’d be happy to hear from you.
You are also welcome to read the dozens of press releases I have on my web pages. If you need any further information, feel free to reach out to me any time. There’s a reason why I’m called “Writer For Hire.”