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Press Releases Are a Useful Tool in Growing More Business

Over the years that I’ve been a news writer and PR person, I’ve educated hundreds of clients in the use of press releases. When there is a proper occasion to use a press release, it can bring your company a number of benefits, including: clients who WANT your business, clients who are willing to PAY MORE for the services you offer, and overall admiration by your peers and business associates.

Here are two examples of press releases I recently wrote and issued for my clients:

Scott Nell, Top San Fernando Valley Residential Realtor, Lists Historic Hancock Park “Music House” Once Owned By James Ingram

Gable Tax Group CEO Dena Oberst Announces Appointment of Lindsay Sisk as VP, Operations for International Sales Tax Practice

Note that the headlines indicate an action being performed in the present time. In other words, whatever you are announcing must be timely and indicate some sort of news-oriented angle.

These releases generated between 1,500 and 2,500 views from readers, worldwide. Since both of these business professionals do a specialized type of service that caters to clients, both nationally and internationally, having a news headline that was read by that many viewers put them into a new orbit for business referrals. This is exactly the type of action you want with a press release.

Apart from that, both releases will act as a bookmark to their websites for the key search terms that describe them. So when people are Googling those terms, they will find them quickly and be able to read their press releases, which will provide further creditability.

If you ever have a question about what constitutes a good reason for doing a press release, or you would like my help in suggesting ways we can angle a press release to bring you more business, I’d be happy to hear from you.

You are also welcome to read the dozens of press releases I have on my web pages. If you need any further information, feel free to reach out to me any time. There’s a reason why I’m called “Writer For Hire.”

Top 5 Reasons Why LinkedIn Does NOT Work For You

On Monday, June 13, 2016, Forbes announced that Microsoft would acquire LinkedIn for $26.2 billion.

What does this mean to those who are currently using LinkedIn? It means a large infusion of financing which will undoubtedly lead to new and improved functionalities on the world-leading social media site for business.  If you are currently on LinkedIn but haven’t found a way to make it ‘work’ for you, here are some reasons I came up with:

 The Top 5 Reasons LinkedIn Does Not Work For You

  1. You have an incomplete profile or your profile is not as well written as it could be.
  2. You rarely go on LinkedIn to check your mail or post comments.
  3. You aren’t sure why you should connect with others on LinkedIn.
  4. You would like to find a way to generate more prospects or close sales using LinkedIn, but you aren’t sure what to do.
  5. When you go on LinkedIn, you mostly use it to respond to other’s requests to connect.

 The Top 5 Reasons Why LinkedIn Works Really Well For You

  1. You have a professional business profile that projects your image successfully and is part of your overall branding campaign.
  2. You go onto LinkedIn pretty regularly, in between calls or appointments, and when you are there, you come up with ideas of ways to interact with others.
  3. When you meet people at networking or business meetings, you proactively ask them to connect with you on LinkedIn – and then you find reasons to interact with them later.
  4. You successfully use LinkedIn as part of your overall marketing and PR campaigns all the time and you encourage co-workers and friends to do the same.
  5. You realize that what effort you put into LinkedIn is what you will get out of it, and with that knowledge you initiate efforts to interact with and network with others as you would with any other networking group.

   If you need assistance with your LinkedIn profile or would like to have professionally-written blogs and press releases that use LinkedIn as a free distribution channel, I can help you.  Please call me for a special discounted rate at:          (818) 353-5699 or email: pat@writerpatkramer.com.