Over the years that I’ve been a news writer and PR person, I’ve educated hundreds of clients in the use of press releases. When there is a proper occasion to use a press release, it can bring your company a number of benefits, including: clients who WANT your business, clients who are willing to PAY MORE for the services you offer, and overall admiration by your peers and business associates.
Here are two examples of press releases I recently wrote and issued for my clients:
Note that the headlines indicate an action being performed in the present time. In other words, whatever you are announcing must be timely and indicate some sort of news-oriented angle.
These releases generated between 1,500 and 2,500 views from readers, worldwide. Since both of these business professionals do a specialized type of service that caters to clients, both nationally and internationally, having a news headline that was read by that many viewers put them into a new orbit for business referrals. This is exactly the type of action you want with a press release.
Apart from that, both releases will act as a bookmark to their websites for the key search terms that describe them. So when people are Googling those terms, they will find them quickly and be able to read their press releases, which will provide further creditability.
If you ever have a question about what constitutes a good reason for doing a press release, or you would like my help in suggesting ways we can angle a press release to bring you more business, I’d be happy to hear from you.
You are also welcome to read the dozens of press releases I have on my web pages. If you need any further information, feel free to reach out to me any time. There’s a reason why I’m called “Writer For Hire.”
ber 10th the S-T Library will host a celebration with music and art to celebrate its 90 year history. At 12:30 p.m., there will be a marionette show, and at 1:30, a ceremony attended by dignitaries to mark 90 years of library services. At 2:30, the 3-piece jazz band “Soul Purpose” will entertain the public and at 3 p.m., there will be a crafts event on weaving. Tajerian sums up the celebration by saying, “We are celebrating the past and looking forward to the future.”
“The libraries of today have changed,” notes Tajerian. “What I want to do with this celebration is let the community know that we have not only traditional library services but also many other new and exciting services.”
On Thursday, March 24, 2016, several of L.A.P.D.’s finest came to Sunland-Tujunga to address growing concerns about transient and drug crimes as well as drag racing and other issues. The event was sponsored by Sunland-Tujunga Neighborhood Council Safety Chairperson Nina Royal and was held at the Elks Club on Commerce Avenue. Guest speakers included: Commander Chamberlain, Homeless Coordinator for the City of L.A.: LAPD Lieutenant Solano, who oversees gangs and narcotics; LAPD Transportation Officer Flores and Captain Eskridge.
As I review my year, I wish I had more time to work with clients and more money to give to the non-profits I support. The Holiday season, for me, is about giving back. If you are interested in participating in my give-back efforts, please read how we can do this together.
On December 14, 2015, I was invited to speak to a class of high schoolers at the Alliance Susan & Eric Smidt Tech High School in Los Angeles on what it took for me to build my career as a writer. The students numbered about 20 and each had questions about my work, my clients, my pay scale and the different jobs I had to take before I “made it” as a professional business writer and ghostwriter. It was interesting to listen to their questions and to watch their reactions as I talked about “paying my dues” over the course of my 30+ year career.