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Marketing in the Coronavirus Age

Today, I attended a Zoom meeting for business advisors and when I was asked for advice on what marketing strategies to use during the coronavirus age, I stated the following:

First, make time to post and blog every week on LinkedIn. This is critical now as our online presence is really all we have. What should you write about?

I’m a news journalist so I’m always thinking of ideas for this. To keep it simple, brainstorm with your staff, once a week, and write down what you know about your industry or your business that could be helpful to readers. For instance, share some strategies you are utilizing to make the work you are doing for clients more efficient, more economical, or more valuable.

Second, reach out to current and former clients and take an interest in how they are doing. Find out what resources they may need and offer to connect them with others whom you know. But don’t use this time to “sell” your services. Make it about them, not you. By doing so, you may be able to deepen your relationships beyond just a “service” capacity.

Third, spend time looking at the online presence you currently have. Is your LinkedIn up to date? When was the last time you refreshed your website content? What could you add to what you already have to improve your online materials and make them more reader-friendly?

While many of the business advisors I know are working harder than ever right now, other people are experiencing lots of downtime. See if you can use that downtime efficiently and productively to take on projects that you haven’t had time to do before.

For me, Covid-19 has been a sad time – hearing about the struggles family and friends are having with the loss of their loved ones. But rather than getting anxious or angry, sad or depressed, I’m grateful that I have a business that operates primarily online, and that can readily service my clients at a moment’s notice.

All in all, I’m pretty grateful most of the time and ready to help anyone who needs help with finding a trusted advisor or someone with a certain specialty for their business or personal life. I’m always happy to help anyone who reaches out to me. I hope you and your loved ones are well and that your business survives this challenging time.

Writer For Hire® Pat Kramer to Share Life Journey with Los Angeles’ Inner – City High Schoolers

Media Inquiries:  For more information, please contact: Pat Kramer

818 353-5699 pat@writerpatkramer.com

Los Angeles, CA (March 23, 2016) – Writer For Hire Pat Kramer, a veteran business copywriter and ghostwriter, today announced that she will share highlights of her 30 year career journey with inner city high school students at Oscar de la Hoya High School on Wednesday, April 20 and at Animo Inglewood High School on May 18th.  The two, one hour presentations are in partnership with the Youth Business Alliance (YBA), a 501(c)(3) nonprofit organization that focuses on bringing critical 21st century business skills and perspectives into the classroom. Pat will be presenting tips on how she went from a “wanna-be writer” in high school to a professional journalist and corporate copywriter in Los Angeles.

The Youth Business Alliance invited Ms. Kramer to share her experiences and achievements over the time she has built her career in an effort to provide high school students with a broader perspective of what it takes to be successful. The YBA was formed in 2012 with one disadvantaged school and has since grown to include 14 high schools serving roughly 350 disadvantaged students each year through its year-long after school course “Introduction to Business & Careers.”

Pat started her career as a radio news broadcaster and journalist working for radio stations in New England. To get her foot in the door of this incredibly limited and competitive industry, Pat had to work every shift around the clock, including all-night at one radio station in Newport, Rhode Island and then a split-shift at the next where she covered both “morning drive time” and “afternoon drive time.”

“I have never worked as hard in my life as I did at the start of my career,” says Pat, who notes that hard work and determination are the winning formula for anyone starting out in the job market. “Most people in their early ‘20s opt out when the going gets tough, but I stuck with it and advanced in my career to the point where I eventually got to call the shots.”

Looking back on her career of 30+ years as a news writer, ghostwriter, and marketing and public relations consultant, Pat believes the challenges she faced led to a tenacity that has helped her succeed in business when other writers have closed down their shops. “I believe all the challenges I have had to face ultimately gave me a wealth of experience in life and now, I’m giving back by helping the youth of today get started on their own career path.”

Speaking before the public is not new to Pat. Over the years, she has presented workshops and seminars for business leaders in a wide variety of industries on how to better communicate their branding messages by using news-oriented press releases, professionally-written articles for trade publications, and blogs on the social media. Pat is a recognized business leader and an active member of her business community in Sunland-Tujunga. She is also an advocate for humane treatment of animals and the ghostwriter of several books and memoirs.

For more information, please visit: www.writerpatkramer.com

About Writer For Hire 

Writer For Hire® Pat Kramer specializes in developing informational, editorial, promotional and ghostwritten content for companies and individuals all over the world. Her press releases have helped first-time authors reach “best seller” status on Amazon.com, while her media outreach campaigns have elevated formerly unknown business professionals to “thought leaders” in their industries. Known as Writer For Hire® since 1990, Pat has written more than 1,000 articles for local, national and well respected industry publications.

 

 

What Makes You Different or Better Than Your Competition?

This morning I attended an interesting presentation by Eloqui, which is a consultancy that helps business people improve their speaking presentations. As part of a group of 30 or so business people, I was asked to recall from my background anything that could have contributed to my success in my career as a writer for businesses.

I thought about it and recalled that, as early as 8 years old, I loved to read. Not only did I love to read, but I also loved to write. Reading expanded my vocabulary and writing helped me put into action the words I was learning from the many authors I read. Consequently, I learned to love stories about people, their lives, their experiences, and their difficulties and challenges. Mostly, I loved reading about how people had overcome their challenges and learned to use them in ways that were truly inspiring.

My interest in reading and writing led me to Emerson College where I graduated with a degree in Mass Communications. I then used my education to land a job as a radio news reporter – and later as a print news journalist – to tell people stories. That’s essentially what news journalists do: they tell stories about what they see, hear, or experience. Of course, there’s a formula that we have to use in distilling that information to the public, but broken down in its simplest terms, I learned how to tell stories about my subjects, both as a writer and a speaker.

Today, I use my love for story telling in writing about my clients: their accomplishments, their challenges, how they solve problems for their clients, and how they use their experience in unique ways to differentiate themselves (and their companies) from their competition.

Today’s exercise was a valuable one: it reminded me why, as Writer For Hire, I am unique and different from other writers in my field. I know that if you are reading this, you also can use your experience, challenges, and love for what you do in your business.

Writer For Hire Pat Kramer is a business writer, ghostwriter, and social media pro with 30 years’ experience in the news media and as a business writer and marketing/PR strategist. For more information, please visit: www.writerpatkramer.com.