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Speaking Experience is a Great Asset in Any Industry

In 1993 I was asked by a well-known Los Angeles publicist to contribute my expertise as a news journalist for publicists attending an industry event held at UCLA. It was my first public speaking event and I was nervous but I knew my topic area very well, having served as a news journalist for nearly ten years for radio and print media. In fact, you could say I was at the “head of the pack” when it came to getting elusive or difficult people to give me an interview.

In 2019 with “Ask the Experts” host Eszylfie Taylor of Taylor Insurance & Financial Services

Meeting One of My Heroes

I laugh now when thinking about my first “real” interview while still a student at Emerson College in Boston. My professor had assigned the class to interview the person who most influenced us in our careers. I had chosen Hunter S. Thompson, known as “the Gonzo Journalist.” Hunter had written the controversial book on the Hells Angels motorcycle club, which I had read while in high school. He later went on to write “Fear and Loathing in Las Vegas” and several other books which defined him as a rather edgy and (some would say “weird”) and always intoxicated journalist.

I managed to get a ticket to see Hunter, who happened to be speaking at U. Mass, Dorchester that month. I brought my trusty little tape recorder with me with its little plastic mike and I hung out backstage waiting for Mr. Thompson to arrive. He was late. Very late. And when he did show up, he had a fifth of Jack Daniels with him which he nipped off of behind the podium.

While I didn’t really have any journalist credentials, I did have to do this assignment and it was the last minute before it was due. When Hunter raced off the stage rather abruptly, I followed him down the hall. He jumped into an elevator – and I jumped in with him. I recall him saying, “Oh God. What do you want?”

I explained that I was a student trying to complete this assignment and I told him that I admired his style of journalism and wanted to get a few quotes from him. Honestly, he was trapped. He couldn’t avoid me so he mumbled something that I used in my paper and then he got out of the elevator.

After saying my goodbyes to his staff, who had been so kind to arrange my ticket, I realized that I couldn’t get back to campus because the MBTA had stopped running for the night. I was in kind of a quandry as I didn’t have the money for cab fare and this was not a good neighborhood to be walking at night. So I did what any young journalist would do – I asked his staff if I could catch a ride with them back to Boston.

Again, they took pity on me and said they would squeeze me in their car. What I didn’t know was that Hunter was also going to be riding in that car, and boy was he surprised when I jumped into the backseat right next to him – actually, almost on his lap! I remember what he said to me: “Oh God. Not YOU again!”

And that was my first interview, of which I was very, very proud!

I went on to become a news reporter for radio – a broadcast journalist – and later, a print journalist, as well, writing for Variety, the Los Angeles Business Journal, San Fernando Valley Business Journal, Boxoffice magazine, Pasadena Weekly, Insurance Journal and many other publications.

Working as a news journalist provided me with great opportunities

My career has given me access to some very interesting and successful people, among them: Jerry Rubin of “Yippie” fame, film actress Ginger Rogers, King Carl Gustav of Spain, Glenn Frey of the Eagles, Rick Wakeman, keyboardist for Yes, Dee Snider of Twisted Sister, bluesmen John Mayall, Buddy Guy, Johnny Winter, and the list goes on.

So getting back to my first panel as a journalist, I wrote a speech outline where I listed every tip I could think of as I went through the process I used to prepare for an interview. Some of it was common sense tips but it all derived from my, then, 15 years of experience in interviewing people for news stories.

The speech went well and after doing it I was excited to do it again. In 1997, I took an extensive course to become a Certified Seminar Speaker and with that added boost of confidence the floodgates opened up: I started giving workshops for the L.A. Community College System called “Jumpstart Your Business with Free Publicity.” At the same time, I hit the road, whenever I had some free time, to give a speech to business associations called “Self Promotion for the Self Employed” and “Do’s and Don’t for Media Success.”

Since that first little speech in 1993, 26 years ago, I’ve developed several more, very popular speeches such as “Utilizing LinkedIn to Maximize Your Business” which I have presented to high-level business associations, including: Vistage, Worldwide, ProVisors, NAWBO-LA, American Association of Daily Money Managers, Pasadena Bar Association, the San Gabriel Valley Financial Planners Association, Mid Valley Chamber of Commerce, Entertainment Publicists Professional Society, Bruin Professionals, Asian Business Association, German-American Chamber, Glendale Chamber, Montrose-Verdugo City Chamber, Lions Clubs and Rotary Clubs all over Southern California.

Speaking to high school students on behalf of the YBA program
Speaking to high school students about the importance of getting a degree.

Since I believe in giving back to others, I also speak to high school and college students seeking journalism or business degrees. To date, I’ve presented at Loyola Marymount University, Pepperdine University, UCLA Extension, the University of Southern California and UC, Pomona as well as at 15 high schools in Los Angeles.

Now I share my experience with others

While I’ve been out doing speaking engagements, I’ve received my own fair share of publicity through interviews with hosts from KCKC AM, Bill Black’s Exit Coach Radio and Eszylfie Taylor’s “Ask the Experts” show as well as the Los Angeles Daily News, Crescenta Valley Weekly, Inland Empire Business Journal, and for my alma mater, Emerson College.

My newest speaking engagement takes me into the hearts of those living in retirement homes where I speak about “The Importance of Writing Your Memoirs.” I enjoy seeing the smiles on the faces of those who attend as they think about their own beloved memories.

If you are thinking about the virtues of speaking on a topic of your profession, I highly encourage it. You may find, like me, that you like it and it may lead you to even greater experiences in life.

Pat Kramer Awarded 2019 Woman of the Year, 28th Congressional District, Sunland-Tujunga

When news happens, that’s when I tell my clients to issue a news release (also known as a press release or media release) to properly share news about themselves, their firm, or their company. As a press release writer, publicist and all-around PR and branding expert, it is absolutely essential that you take credit where credit is due. 0therwise, how will anyone know about your accomplishments?

On that note, today I issued a press release on my Woman of the Year award representing my community of Sunland-Tujunga in the 28th Congressional District. I am told that my award has been entered into the Congressional Record and will permanently be listed there for all to see – pretty nice for a little ‘ole PR person and news journalist like myself!

Should you have a question about whether or not you should issue a press release, I will take your call or respond to your email and validate whether it will help you or whether it’s best to hold off.

And now, my news story:
After a career of 40-years as a news journalist, PR writer for ad agencies and companies, and as a content and branding writer, it’s very nice to receive this honor from one of my personal mentors: 

Pat Kramer Receives Woman of the Year 2019 Award From Congressman Adam Schiff

LOS ANGELES, May 08, 2019 (GLOBE NEWSWIRE) — Writer For Hire® Pat Kramer today announced that she was recently awarded Woman of the Year 2019, Sunland – Tujunga by Congressman Adam Schiff. Each year, Congressman Schiff names women in each of the communities in his district, to receive this lauded award in honor of Women’s History Month. Now serving as the chair of the House Permanent Select Committee on Intelligence, Representative Schiff is in his 10th term in the House of Representatives. Kramer, who operates Writer For Hire® in Los Angeles, is a ghostwriter, memoir writer, and a content marketing and PR branding specialist.

At a luncheon held on April 16, 2019, Representative Schiff honored each of the 13 inspiring women he chose stating, Today, I met with remarkable women from my district who have all worked tirelessly to make our communities a better place,” said Rep. Schiff. “It was an honor to recognize their outstanding work in the 28th District. These women have worked to found or support a myriad of charitable organizations and given so much of themselves to improve the common good. They are all pillars of our communities and I thank them for their invaluable service.”

In his tribute to Ms. Kramer, the Congressman talked about her contributions to her community of Sunland – Tujunga, located in the northeast corner of Los Angeles, saying, “I rise today in honor of Women’s History Month. Each year, we pay special tribute to the contributions and sacrifices made by our nation’s women. It is an honor to pay homage to outstanding women who are making a difference in my Congressional District. I would like to recognize a remarkable woman, Pat Kramer of Sunland-Tujunga, California.

“Pat Kramer is a communications expert who creates original content for business and corporate entities for their marketing, outreach and public relations efforts. For over thirty years, she has worked as a consultant to companies and as a freelance journalist for many prestigious newspapers, magazines and industry publication. 

“A dedicated volunteer in her community, Pat’s activities include over thirty years of participation in the Sierra Club, Angeles Chapter, where she has held leadership positions and advocates for issues affecting the quality of life in the foothills.

“Additionally, while serving two terms on the Sunland-Tujunga Neighborhood Council, Pat has led many efforts on behalf of her community. These include: completing the decade-long creation of Oro Vista Park in Sunland, leading efforts to improve the safety of residents as the chairperson of the Safe Traffic & Transportation Committee, and creating and co-chairing the STNC’s Emergency Preparedness Day which included 15 vendors and City agencies.

“In addition to her outstanding work in the community, Ms. Kramer is passionate about animal rescue work, serving on the STNC Animal Issues committee and playing a leading role in promoting the City of L.A.’s Department of Animal Services’ Volunteer Animal Officer program.

“Born and raised in Worcester, Massachusetts, Pat credits her grandparents, immigrants from the Ukraine and her parents with teaching her good values, instilling in her the importance of hard work, and encouraging her to follow her dreams.

“I ask all Members to join me in honoring this exceptional, well-respected woman of California’s 28th Congressional District, Pat Kramer.”

Media Contact:
Pat Kramer
818 353-5699
pat@writerpatkramer.com 
https://www.writerpatkramer.com

What Makes You Different or Better Than Your Competition?

This morning I attended an interesting presentation by Eloqui, which is a consultancy that helps business people improve their speaking presentations. As part of a group of 30 or so business people, I was asked to recall from my background anything that could have contributed to my success in my career as a writer for businesses.

I thought about it and recalled that, as early as 8 years old, I loved to read. Not only did I love to read, but I also loved to write. Reading expanded my vocabulary and writing helped me put into action the words I was learning from the many authors I read. Consequently, I learned to love stories about people, their lives, their experiences, and their difficulties and challenges. Mostly, I loved reading about how people had overcome their challenges and learned to use them in ways that were truly inspiring.

My interest in reading and writing led me to Emerson College where I graduated with a degree in Mass Communications. I then used my education to land a job as a radio news reporter – and later as a print news journalist – to tell people stories. That’s essentially what news journalists do: they tell stories about what they see, hear, or experience. Of course, there’s a formula that we have to use in distilling that information to the public, but broken down in its simplest terms, I learned how to tell stories about my subjects, both as a writer and a speaker.

Today, I use my love for story telling in writing about my clients: their accomplishments, their challenges, how they solve problems for their clients, and how they use their experience in unique ways to differentiate themselves (and their companies) from their competition.

Today’s exercise was a valuable one: it reminded me why, as Writer For Hire, I am unique and different from other writers in my field. I know that if you are reading this, you also can use your experience, challenges, and love for what you do in your business.

Writer For Hire Pat Kramer is a business writer, ghostwriter, and social media pro with 30 years’ experience in the news media and as a business writer and marketing/PR strategist. For more information, please visit: www.writerpatkramer.com.

WHAT THE HOLIDAYS MEAN TO ME

Typically, the “holiday season” is a slow time for my business. Most business people are focused on spending time with their families and are not yet thinking about their marketing or publicity plans for the New Year. I respect my clients’ need for time off and I appreciate having that time to myself to reflect on what the holidays really mean to me.

In previous years, I’ve felt a lot of pressure to produce gifts – not just the average gift, but really great gifts for my loved ones. That requires some time and ingenuity to shop for a specific gift with each person in mind. Fortunately, I gave up this practice a few years ago because I realized that it is much easier to ask people what they want and then get it for them. While there isn’t a “surprise factor” in the giving of the gift, there’s also no remorse or need for someone to return a gift that they didn’t really want or can’t use. By opening up the channels of communication with my family and friends, I have been able to save myself a lot of anxiety and stress and best of all, I don’t have to compete with the throngs of holiday shoppers in the parking garages or shopping malls across America.

So what do the holidays really mean to me? It comes down to a simple message: It’s about loving and appreciating the ones who are in my life – my family, friends, neighbors and clients. This is a great time to say “thank you.”

So thank you to all of my friends and business associates “out there” in the virtual world who are reading this. Thank you for sharing your expertise with me in your chosen fields and thank you for asking me to help you with mine!

I hope this next year is a good one for us all. I hope that we’ll be able to overcome any differences and be able to share a strong bond of support with our business objectives.

Be well, enjoy your life each day, and celebrate those who are in your life. I wish you a beautiful holiday and a prosperous 2017!