As a writer of branding content for over 30 years now, my rule of thumb is “don’t try to write content that reaches everyone.” In other words, don’t be too generic; you will end up watering down your messaging and it won’t be as effective as if you fine-tune your message to a certain audience.
If you are a business owner or sales person for a company (and we are all sales people for the companies we represent), you might benefit from the information I shared in my recent interview with Eszylfie Taylor on “Ask the Experts.” In this interview, I discuss the tools that will be most effective in defining your brand. As a marketing, PR and branding expert, I always tell my clients to “have three balls in the air at all times,” similar to a juggler. If one isn’t reaching your audience, the other two have a chance at getting through as sometimes, one method is effective with a certain demographic but not with another.
In my interview, here, with Eszylfie Taylor, founder and owner of Taylor Insurance and Financial Services in Pasadena, CA, I explain ways you can set yourself, your company or your brand apart from your competition and do it on a shoe-string budget. This podcast is now being played on DashTalk X Radio.
Each week, Eszylfie gives away an hour of his Taylor Insurance business time to highlight and promote someone who he believes is knowledgeable in their chosen profession. Besides being a highly-successful and knowledgeable insurance professional, Eszylfie is unmatched in his energy and efforts to provide resources to others: hiring and training young people for a career in insurance, creating a basketball camp for kids – and offering scholarships to underprivileged children; and supporting his children’s schools, his church and the business community as a whole through monthly networking mixers.
In short, Eszylfie is a gem of a man and I am very grateful to him for inviting me to participate on his “Ask the Experts” podcast which you can listen to by clicking on the hyperlink above.
For more information about writing content or branding your business, please visit: https://writerpatkramer.com or email: [email protected].
