I’ve been a full-time writer for over 25 years, and from a business perspective, it has been a pleasure – most of the time. I love the ability to work from home where I get to enjoy a view of the majestic San Gabriel Mountains rising dramatically to the north and birds building nests in the yucca trees in my backyard.
Working from home allows me to write anytime I feel like it, such as when I have a large project that requires burning the midnight oil, or when I need to do some extra research on a topic in which I’m interested. These factors lend themselves to my creativity and inspire me to do the best work possible for my clients.
Now the down side: Just as politics affect the stock market, it also affects my clients’ interest in making a commitment to their marketing and public relations efforts. We all know that marketing is necessary to expand our business and that the efforts we put in usually pay off in the long run. Sometimes, our marketing efforts also give us “instant gratification,” but not always.
Regardless of what’s going on in the world – or in politics this week – as business owners, we need to maintain a presence ‘out there.’ If we don’t, there will be a measurable lag in our sales and marketing results, so we must always remain accountable to doing something to market our business.
When times are uncertain – as they are today – people might be hesitant to make decisions that require spending money. This isn’t good for their business – and they know that on a rational level, but we human beings are emotional creatures and sometimes we don’t think things through.
So today, let me be your “voice of reason” and remind you that today is as good a day as any to be doing something positive for your business. Whether it’s writing a blog, a biography, a resume, updating your web content or generating ideas for your next press release, get the ball rolling now so that you can start reaping the rewards from your efforts — and today is as good a day as any to get started!