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Is the Glass Half-Full or it is Half-Empty? You Decide.

My business, like every other, has had to undergo changes since the Stay at Home order came about in California last week. That meant not attending business networking meetings, giving professional presentations to large groups, and cancelling my in-person meetings with potential clients. That was one month ago. Today, everything is different.

Since last week, I’ve attended four online business meetings where I’ve been able to share my ideas and expertise with others in a format that saves time, mileage, gas and the cost of parking. It’s been an overwhelmingly good experience.

I expect that if we are to continue observing social distancing, I will also be scheduling professional presentations in this way. This change is forcing me to learn new habits, which once learned, will be far more efficient and economical.

As far as getting together with potential clients, I’m finding that I have to be patient and wait for the economic downturn to flatten out. Some of the business people who had verbally committed to moving forward with hiring me to write new content for them are now putting their projects on hold until their businesses are restored.

However, others are moving forward with the projects they need because they realize that an online presence is not only powerful, but it is pretty much all they have to work with. With the downtime that they suddenly have, they are finding it is a fruitful time to work on new content, creating speaking presentations, or even writing the memoir that they said they would “one day get around to.”

The times we are in requires being adaptable to change – we need to utilize online apps, as difficult as that may be for some of us.

So I’ve decided to look at the glass being half-full rather than half-empty.  By doing so, I can accept the changes more easily and learn whatever I need to learn to make my time more efficient.

For those who would like help in setting up or improving their social media profile, or creating new or updated content for their business, I’m here to help – and now is as good a time as any to get started.

5 Tips to Get More Traction on LinkedIn

I’m frequently asked by those who have service and product-oriented businesses to provide some tips on how to make LinkedIn more effective as a marketing and promotional tool. As someone who’s reaped the rewards of LinkedIn on multiple occasions, I’m often seen as somewhat of a LinkedIn ‘expert.’ It takes time to really get to know how to use LinkedIn’s many free tools (and even more time if you are a Premium member). So to save readers having to spend their precious time learning what I already know, I’m sharing 5 helpful tips today to give you ‘a leg up’ as you use the world’s leading social media site for business.

But first, I want to tell you my story: When I first got on LinkedIn back in the early 2000’s, I set up my profile and began making connections, and then… I waited for something to happen. After about six months went by and nothing really changed, I began wondering why LinkedIn wasn’t working. Given that I didn’t know much about using LinkedIn, I then decided to research it further by taking live and online classes on social media marketing. With that knowledge, I then started applying what I had learned to my own business as a content, marketing and public relations writer and author.

Those lessons paid off because it got me to invest time in setting up my own professional profile and then creating a strategy for connecting with others and initiating my own PR and marketing efforts using LinkedIn. Here’s what I learned – maybe it can help you too.

  1. A professional LinkedIn profile is of utmost importance. If your profile is incomplete, not written to engage or impress the reader or doesn’t highlight your experience, hire someone to write it for you. This is the very beginning of your journey into LinkedIn and every eye is going to be focused on your profile.
  2. Connect with anyone who you know from business, past and present.  This should include any organizations that you have been affiliated with, any charities that you serve, and people who you meet at networking events.
  3.  Communicate with others:  Those who you accept as connections are now part of your Circle of Influence. Think of them that way and value the connections that they may have for generating business in both directions. Start by looking at who they are connected with and seeing if you have any common connections. After you connect, write them a short response thanking them for connecting and asking them to stay in touch if you can help them in any way.
  4. Post weekly:  On LinkedIn, you can post ‘updates’ or ‘posts.” Posts are the same thing as blogs – LinkedIn offers you a free blog site to write and share your content. Once you post your blog, wait a few days then post it again as an update. The update section is great for sharing news about your business or your industry. You can also share stories that others in your company have written to strengthen your overall company marketing campaign.
  5. Be a part of the virtual community.  There are those people who sit on the sidelines and those who are out ‘front and center.’ Be one of those people who are front and center. By engaging with others, even to share short items of interest, you will be getting your name and your company ‘out there’ for others to see and remember.  Keep in mind that repetition is the main component in any marketing campaign. Be present for your LinkedIn connections and serve them as a resource – even if it’s as a ‘free resource’ right now. In time, that may change.

 

For help with setting up a professional LinkedIn profile, writing content for your company blogs, or generating press releases to showcase your accomplishments, please visit: www.writerpatkramer.com or email: pat@writerpatkramer.com.

Top 5 Reasons Why LinkedIn Does NOT Work For You

On Monday, June 13, 2016, Forbes announced that Microsoft would acquire LinkedIn for $26.2 billion.

What does this mean to those who are currently using LinkedIn? It means a large infusion of financing which will undoubtedly lead to new and improved functionalities on the world-leading social media site for business.  If you are currently on LinkedIn but haven’t found a way to make it ‘work’ for you, here are some reasons I came up with:

 The Top 5 Reasons LinkedIn Does Not Work For You

  1. You have an incomplete profile or your profile is not as well written as it could be.
  2. You rarely go on LinkedIn to check your mail or post comments.
  3. You aren’t sure why you should connect with others on LinkedIn.
  4. You would like to find a way to generate more prospects or close sales using LinkedIn, but you aren’t sure what to do.
  5. When you go on LinkedIn, you mostly use it to respond to other’s requests to connect.

 The Top 5 Reasons Why LinkedIn Works Really Well For You

  1. You have a professional business profile that projects your image successfully and is part of your overall branding campaign.
  2. You go onto LinkedIn pretty regularly, in between calls or appointments, and when you are there, you come up with ideas of ways to interact with others.
  3. When you meet people at networking or business meetings, you proactively ask them to connect with you on LinkedIn – and then you find reasons to interact with them later.
  4. You successfully use LinkedIn as part of your overall marketing and PR campaigns all the time and you encourage co-workers and friends to do the same.
  5. You realize that what effort you put into LinkedIn is what you will get out of it, and with that knowledge you initiate efforts to interact with and network with others as you would with any other networking group.

   If you need assistance with your LinkedIn profile or would like to have professionally-written blogs and press releases that use LinkedIn as a free distribution channel, I can help you.  Please call me for a special discounted rate at:          (818) 353-5699 or email: pat@writerpatkramer.com.