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Writer For Hire® Pat Kramer to Share Life Journey with Los Angeles’ Inner – City High Schoolers

Media Inquiries:  For more information, please contact: Pat Kramer

818 353-5699 pat@writerpatkramer.com

Los Angeles, CA (March 23, 2016) – Writer For Hire Pat Kramer, a veteran business copywriter and ghostwriter, today announced that she will share highlights of her 30 year career journey with inner city high school students at Oscar de la Hoya High School on Wednesday, April 20 and at Animo Inglewood High School on May 18th.  The two, one hour presentations are in partnership with the Youth Business Alliance (YBA), a 501(c)(3) nonprofit organization that focuses on bringing critical 21st century business skills and perspectives into the classroom. Pat will be presenting tips on how she went from a “wanna-be writer” in high school to a professional journalist and corporate copywriter in Los Angeles.

The Youth Business Alliance invited Ms. Kramer to share her experiences and achievements over the time she has built her career in an effort to provide high school students with a broader perspective of what it takes to be successful. The YBA was formed in 2012 with one disadvantaged school and has since grown to include 14 high schools serving roughly 350 disadvantaged students each year through its year-long after school course “Introduction to Business & Careers.”

Pat started her career as a radio news broadcaster and journalist working for radio stations in New England. To get her foot in the door of this incredibly limited and competitive industry, Pat had to work every shift around the clock, including all-night at one radio station in Newport, Rhode Island and then a split-shift at the next where she covered both “morning drive time” and “afternoon drive time.”

“I have never worked as hard in my life as I did at the start of my career,” says Pat, who notes that hard work and determination are the winning formula for anyone starting out in the job market. “Most people in their early ‘20s opt out when the going gets tough, but I stuck with it and advanced in my career to the point where I eventually got to call the shots.”

Looking back on her career of 30+ years as a news writer, ghostwriter, and marketing and public relations consultant, Pat believes the challenges she faced led to a tenacity that has helped her succeed in business when other writers have closed down their shops. “I believe all the challenges I have had to face ultimately gave me a wealth of experience in life and now, I’m giving back by helping the youth of today get started on their own career path.”

Speaking before the public is not new to Pat. Over the years, she has presented workshops and seminars for business leaders in a wide variety of industries on how to better communicate their branding messages by using news-oriented press releases, professionally-written articles for trade publications, and blogs on the social media. Pat is a recognized business leader and an active member of her business community in Sunland-Tujunga. She is also an advocate for humane treatment of animals and the ghostwriter of several books and memoirs.

For more information, please visit: www.writerpatkramer.com

About Writer For Hire 

Writer For Hire® Pat Kramer specializes in developing informational, editorial, promotional and ghostwritten content for companies and individuals all over the world. Her press releases have helped first-time authors reach “best seller” status on Amazon.com, while her media outreach campaigns have elevated formerly unknown business professionals to “thought leaders” in their industries. Known as Writer For Hire® since 1990, Pat has written more than 1,000 articles for local, national and well respected industry publications.

 

 

Sunland-Tujunga Branch Library to Celebrate 90th Anniversary

Libraries should serve as not only an educational resource, but also as a cultural resource for the community, says Ardem Ardashes Tajerian, manager of the Sunland-Tujunga Branch of the Los Angeles Public Library. And on Saturday, Decemtujunga-station-1ber 10th the S-T Library will host a celebration with music and art to celebrate its 90 year history. At 12:30 p.m., there will be a marionette show, and at 1:30, a ceremony attended by dignitaries to mark 90 years of library services. At 2:30, the 3-piece jazz band “Soul Purpose” will entertain the public and at 3 p.m., there will be a crafts event on weaving. Tajerian sums up the celebration by saying, “We are celebrating the past and looking forward to the future.”

Mr. Tajerian joined the S-T branch in June after a long history in the Van Nuys branch. His idea, in creating this event, was to embrace the history of the Sunland-Tujunga community. “The Los Angeles Public Library has been in the communities of Sunland and Tujunga for 90 years,” he says. “Originally, there were two little stations in both communities. The Sunland station was a storefront at 8412 Foothill Boulevard in Sunland while the Tujunga station was located at 7212 Valmont. In 1952, they were merged into the current location at 7771 Foothill Boulevard in Sunland. This building is the second one on the current site, built when the first needed to expand.”

For those who enjoy reading, a library card is a valuable investment. Not only can you borrow books, music, and movies but you can also access many of the L.A. Public Library’s data bases (there are 183 of them) to peruse newspapers and archives, science encyclopedias, art encyclopedias, biography encyclopedias, and databases for business and economics, careers, and even auto repair manuals. Access to the online resources is via the website: www.lapl.org.

The S-T Library now hosts a collection of 52,000 volumes of books. Over the past three years, about 104,000 visitors have enjoyed its resources each year. In addition to serving as a lending library with books, magazines and newspapers, DVDs and e-books, the branch has many online research data bases available for library patrons, including a free version of ancestry.com (accessible at the library, itself). Additionally, there are educational aids for all age groups from grade show to college, including online tutoring (available in English and Spanish for a variety of subjects), resume preparation services, computer classes, job search databases, and one to one adult literacy classes.

second-sunland-tujunga-branch“The libraries of today have changed,” notes Tajerian. “What I want to do with this celebration is let the community know that we have not only traditional library services but also many other new and exciting services.”

One of the ways the library supports itself is through book donations and purchases at its onsite book store, manned by volunteers of The Friends of S-T Branch Library. The bookstore is open most days starting at 10 a.m. and offers quality used books at bargain prices.

Tajerian hopes this outreach event helps lay the groundwork to bring in new library patrons – people who may not be aware of the resources available. “I’d really like to emphasize that this is a hub for education and culture for our community. I want people to know that the library is here for whatever educational or leisure needs they have.”

Pat Kramer, aka “Writer For Hire,” is an award-winning business, PR, marketing and ghostwriter who has had more than 1,000 articles, news stories, feature pieces and entertainment write-ups published in major business, news, medical, entertainment and trade journals. She currently focuses on writing persuasive and informational content for companies and business professionals to help them achieve specific goals.

5 Tips to Get More Traction on LinkedIn

I’m frequently asked by those who have service and product-oriented businesses to provide some tips on how to make LinkedIn more effective as a marketing and promotional tool. As someone who’s reaped the rewards of LinkedIn on multiple occasions, I’m often seen as somewhat of a LinkedIn ‘expert.’ It takes time to really get to know how to use LinkedIn’s many free tools (and even more time if you are a Premium member). So to save readers having to spend their precious time learning what I already know, I’m sharing 5 helpful tips today to give you ‘a leg up’ as you use the world’s leading social media site for business.

But first, I want to tell you my story: When I first got on LinkedIn back in the early 2000’s, I set up my profile and began making connections, and then… I waited for something to happen. After about six months went by and nothing really changed, I began wondering why LinkedIn wasn’t working. Given that I didn’t know much about using LinkedIn, I then decided to research it further by taking live and online classes on social media marketing. With that knowledge, I then started applying what I had learned to my own business as a content, marketing and public relations writer and author.

Those lessons paid off because it got me to invest time in setting up my own professional profile and then creating a strategy for connecting with others and initiating my own PR and marketing efforts using LinkedIn. Here’s what I learned – maybe it can help you too.

  1. A professional LinkedIn profile is of utmost importance. If your profile is incomplete, not written to engage or impress the reader or doesn’t highlight your experience, hire someone to write it for you. This is the very beginning of your journey into LinkedIn and every eye is going to be focused on your profile.
  2. Connect with anyone who you know from business, past and present.  This should include any organizations that you have been affiliated with, any charities that you serve, and people who you meet at networking events.
  3.  Communicate with others:  Those who you accept as connections are now part of your Circle of Influence. Think of them that way and value the connections that they may have for generating business in both directions. Start by looking at who they are connected with and seeing if you have any common connections. After you connect, write them a short response thanking them for connecting and asking them to stay in touch if you can help them in any way.
  4. Post weekly:  On LinkedIn, you can post ‘updates’ or ‘posts.” Posts are the same thing as blogs – LinkedIn offers you a free blog site to write and share your content. Once you post your blog, wait a few days then post it again as an update. The update section is great for sharing news about your business or your industry. You can also share stories that others in your company have written to strengthen your overall company marketing campaign.
  5. Be a part of the virtual community.  There are those people who sit on the sidelines and those who are out ‘front and center.’ Be one of those people who are front and center. By engaging with others, even to share short items of interest, you will be getting your name and your company ‘out there’ for others to see and remember.  Keep in mind that repetition is the main component in any marketing campaign. Be present for your LinkedIn connections and serve them as a resource – even if it’s as a ‘free resource’ right now. In time, that may change.

 

For help with setting up a professional LinkedIn profile, writing content for your company blogs, or generating press releases to showcase your accomplishments, please visit: www.writerpatkramer.com or email: pat@writerpatkramer.com.

Top 5 Reasons Why LinkedIn Does NOT Work For You

On Monday, June 13, 2016, Forbes announced that Microsoft would acquire LinkedIn for $26.2 billion.

What does this mean to those who are currently using LinkedIn? It means a large infusion of financing which will undoubtedly lead to new and improved functionalities on the world-leading social media site for business.  If you are currently on LinkedIn but haven’t found a way to make it ‘work’ for you, here are some reasons I came up with:

 The Top 5 Reasons LinkedIn Does Not Work For You

  1. You have an incomplete profile or your profile is not as well written as it could be.
  2. You rarely go on LinkedIn to check your mail or post comments.
  3. You aren’t sure why you should connect with others on LinkedIn.
  4. You would like to find a way to generate more prospects or close sales using LinkedIn, but you aren’t sure what to do.
  5. When you go on LinkedIn, you mostly use it to respond to other’s requests to connect.

 The Top 5 Reasons Why LinkedIn Works Really Well For You

  1. You have a professional business profile that projects your image successfully and is part of your overall branding campaign.
  2. You go onto LinkedIn pretty regularly, in between calls or appointments, and when you are there, you come up with ideas of ways to interact with others.
  3. When you meet people at networking or business meetings, you proactively ask them to connect with you on LinkedIn – and then you find reasons to interact with them later.
  4. You successfully use LinkedIn as part of your overall marketing and PR campaigns all the time and you encourage co-workers and friends to do the same.
  5. You realize that what effort you put into LinkedIn is what you will get out of it, and with that knowledge you initiate efforts to interact with and network with others as you would with any other networking group.

   If you need assistance with your LinkedIn profile or would like to have professionally-written blogs and press releases that use LinkedIn as a free distribution channel, I can help you.  Please call me for a special discounted rate at:          (818) 353-5699 or email: pat@writerpatkramer.com.