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An Insider’s View of Indie Publishing Four Successful Authors Share Their Views

Last night, June 11, 2018, I attended a seminar held by the Publishers Association of Los Angeles featuring four successful authors with a chockfull of tips on online publishing. This was one of the most informative seminars I’ve attended – and I frequently attend these type of events so that I can update my knowledge to further help my writing and publicity clients.

The four authors included a bestselling children’s book author, a non-fiction book coach who’s authored a series of instructional books for educators, the author of a bestselling series of books for writers and wanna-be writers, and the author of a series of fiction novels. Each had their own style of writing and marketing and I enjoyed their willingness to share their experience in getting their books out to the public.

Since the focus was on online publishing and e-books (including Kindle), the seminar started with a discussion about the mechanics of online publishing, i.e., creating the interior design, designing the cover, how to acquire the ISBN, whether to publish on Kindle Direct Unlimited, and the use of QR codes that can take a potential buyer to a marketing video (he called it a “book trailer.”

Next, we heard about each author’s efforts toward getting publicity, including writing press releases as opposed to hiring a book publicist (like myself!) and different ways to market their books using social media. We also talked about holding ‘author events’ and building an email list to use when launching a new book. Everyone pretty much agreed it was a waste of money to purchase a mailing list and was ultimately best to build relationships first before trying to sell your product.

Getting book reviews was the next item of discussion: how to solicit these and how to find online reviewers who would be willing to do this for you. We also heard about the benefits of using a survey which could be sent to readers/purchasers of your book and how positive reviews on the survey could be repurposed on the back cover.

In conjunction with the effort involved with creating a press kit, which could be uploaded to your author website, we talked about using Amazon’s marketing series – a little pricey perhaps but which one author stood behind saying it doubled his sales. Facebook ads were also discussed as well as other forms of online advertising.

In conclusion, each author told us what they considered the best thing that came out of their being authors:

1. One author talked about converting his online advertising into revenue.

2. A second said he enjoyed giving presentations and meeting the public.

3. A third said she loved getting positive reviews of her books.

4. And the fourth said she liked being visible and developing camaraderie with her audience and vendors.

As always, I could have stayed way longer than the hour and a half this seminar took because it was so refreshing to connect with other writers and learn from those who have had success in related areas of business.

I want to thank the Publishers Association of Los Angeles (PALA) which puts on innovative and highly-formidable seminars each month for the general public. My deepest appreciation goes to moderator Robin Quinn, a fellow writer, editor and book coach, nonfiction book coach and author Carol J. Amato who is also the owner of Stargazer publishing; Christopher J. Lynch – author of the award winning “One Eyed Jack” series, Derek Doepker, author of six best-selling personal development books; and the award winning children’s book author Alva Sachs. You guys made my night and with your wise counsel, I will be better.

Pat Kramer, aka “Writer For Hire®” is a professional writing service for business professionals, providing high quality, consistently high-rated content to advertise, promote, or market companies’ services and products. Additionally, Pat Kramer provides ghostwriting and publicity services for authors and writes personal memoirs for individuals who want to have a record of their life’s experiences. For more info, please visit: https://www.writerpatkramer.com.  

 

I WRITE IN MY SLEEP

I don’t know how many times I have used the expression, “It’s so easy, I could do it in my sleep,”?  Well for me – it’s true: I often write in my sleep.

Sometimes it’s a continuation of projects I’m working on for clients – blogs, memoirs or a book I’m ghostwriting. Other times, it’s not the actual writing that I’m doing in my dream; it’s about me quoting a rate for a project or following up with someone who asked me to work with them previously. In each of these instances, work does not end when I turn out the light and go to sleep, but rather, continues into the different stages of the sleep cycle when my creative thoughts are swirling around in my head.

I believe this process is very common for those in the arts. I remember Keith Richards of the Rolling Stones mentioning that he often came out of dreams with songs already partially written. It was during the dream state that ideas would come to him for melodies or riffs and he would pull out his tape player and put it down on tape in the middle of the night, then go back to sleep.

Another things that I sometimes find myself doing is typing keys on my imaginary keyboard when I’m asleep. I’ve been told that my fingers move and I’ve also woken myself up doing this. Rather than this being a nervous impulse, I think it’s, again, related to what I’m dreaming about.

The late, great Stevie Ray Vaughn used to play guitar in his sleep, according to one of the biographies I read about him. He was known for practicing all the time and sleeping with his guitar next to him in bed, so that if he wanted to work out some new instrumentation in the middle of the night, he could do so without much effort.

I’ve always been able to remember my dreams – often with great detail. I’m fortunate in that this process helps me sort things out that I’m trying to resolve. Sometimes, it provides the seeds of creativity for a project, while other times, it enables me to work out complex feelings.

In last night’s dream, I was writing a blog for a former client and it was a good one, from what I can recollect. Why was I writing this blog for a former client? I have no idea. I haven’t spoken to her in a long time and I don’t recall thinking about her recently.

Does everyone act out in their dreams what they do for work? Do our dreams actually have meaning, or are they just projections of stress that we are creativity trying to sort out?  Are our dreams filled with meaning, or are they made up of random thoughts?

You decide.

Congressman Adam Schiff Holds Climate Change Event at CalTech

By Pat Kramer

Congressman Adam Schiff addressed a full house at Cal Tech’s Beckman Auditorium on Friday, April 21, 2017 to speak about Climate Change. The U.S. Representative is a strong environmental proponent and, as such, is working hard to hold the line on the divisive comments about climate change and global warming by the current administration.

Speaking about their research on that subject were Alex Hall, Ph.D. – Professor of UCLA’s Department of Atmospheric & Oceanic Sciences; Francesca Hopkins, Ph.D., Assistant Professor of Climate Change & Sustainability at the University of California, Riverside’s Department of E Sciences; and Tapio Schneider, Ph.D., professor of Environmental Science and Engineering at California Institute of Technology. Each responded to questions posed by audience members, which included scientists, environmentalists, and students interested in the future of our state.

The Congressman stated that we have taken steps backwards in our former progress on Climate Change with cuts by the current administration to Clean Energy programs and research. Professor Hall pointed out that if things keep going as they have, by the middle of this century the number of “extreme heat” days (95 degrees and over) will increase from 50-55 days at present to possibly 100 days per year. That would then impact our water resources, the sustainability of our water supply, and could lead to rising sea levels and more wildfires.

If, however, steps can be taken to reduce carbon emissions, the scientists agreed that our climate will stabilize.

Congressman Adam Schiff is the U.S. Representative for California’s 28th District. He’s been a member of Congress since 2001. You can contact his Burbank office at: (818) 450-2900 or go to: http://schiff.house.gov.

Animal Lovers Pull Together for an Abused Dog

FOR IMMEDIATE RELEASE:

For more info. please contact:

Pat Kramer, (818) 353-5699

Pat@writerpatkramer.com

 

Los Angeles (February 10, 2010) – “Toto,” a 7-year old Chihuahua/Schipperke mix, spent his life tied up in a locked garage before a neighbor alerted L.A. City Animal Control.  He then spent another five months sharing a kennel with three other dogs at the West Valley Animal Shelter before a concerned dog lover noticed him and initiated a massive media campaign to find this dog a home.

Writer For Hire Pat Kramer spotted the 14-pound Chihuahua mix with the ‘huge eyes’ last November while visiting the Shelter to adopt another dog.  At that time, “Toto” was on the shelter’s ‘Green List,’ one step away from being euthanized.  Due to being kept in the dark for so many years, his little eyes bulged from exposure to sunlight.  But according to the Shelter’s staff, he was one of the sweetest, most loved dogs there.

Pat recalls, “With the number of dogs needing a home, I was afraid he might get ‘put down’ before I could help him.”

When she returned to adopt him a few weeks later, Toto had kennel couch and was not expected to survive.  However, a few weeks later, he pulled through and on January 5th, Pat began fostering him at her home until a permanent home could be found.  “I was intent on seeing this through,” she says, “no matter how inconvenient it might be.”

To help her along, the local animal rescue foundation, New Leash on Life, pitched in donating a sleeping crate for Toto.  To help socialize him, Jami, a local animal trainer, began teaching him basic social skills.

Over the next few weeks, Toto’s photo and story were posted by on Facebook, Craigs List, and animal rescue sites: New Leash on Life, Second Acts Foundation and Pet Adoption Fund with  Animal Control Officer Gabi Hartel and Mae Ross of 321 Talent Showcase helping with the postings.  Through these efforts, thousands of people were acquainted with Toto’s plight and on January 26th, a local family adopted him.

Today, as a result of many people working together, Toto is now a ‘pet’ for the first time in his life.  No longer tied up or left alone, he has a family to love.

Says Pat, “In the process of helping this little guy, I became aware of the many wonderful people out there who give of their time to rescue unwanted pets.  These people are real ‘saints’ for what they do!”

She adds, “For those who can adopt, please do so now. It’s so critical that these animals get some help.  The love you get back will more than compensate for your costs — and as we know– no act of kindness goes unpaid, especially as it relates to animals.”

Addendum: In April 2017, Pat learned that Toto passed away recently from a heart condition. But during the six years that he lived with his “forever family,” Toto was one of the most loved pets, ever. He grew to love his “little sister,” a Chihuahua, and had a fenced yard to play in and a bed to sleep on inside his family’s San Fernando home.

–       ###-

Pat Kramer, a freelance writer living in Los Angeles, is the founder of Writer For Hire® and a proponent of animal rescue work and charities supporting humane treatment of animals.

Writer For Hire® Pat Kramer to Share Life Journey with Los Angeles’ Inner – City High Schoolers

Media Inquiries:  For more information, please contact: Pat Kramer

818 353-5699 pat@writerpatkramer.com

Los Angeles, CA (March 23, 2016) – Writer For Hire Pat Kramer, a veteran business copywriter and ghostwriter, today announced that she will share highlights of her 30 year career journey with inner city high school students at Oscar de la Hoya High School on Wednesday, April 20 and at Animo Inglewood High School on May 18th.  The two, one hour presentations are in partnership with the Youth Business Alliance (YBA), a 501(c)(3) nonprofit organization that focuses on bringing critical 21st century business skills and perspectives into the classroom. Pat will be presenting tips on how she went from a “wanna-be writer” in high school to a professional journalist and corporate copywriter in Los Angeles.

The Youth Business Alliance invited Ms. Kramer to share her experiences and achievements over the time she has built her career in an effort to provide high school students with a broader perspective of what it takes to be successful. The YBA was formed in 2012 with one disadvantaged school and has since grown to include 14 high schools serving roughly 350 disadvantaged students each year through its year-long after school course “Introduction to Business & Careers.”

Pat started her career as a radio news broadcaster and journalist working for radio stations in New England. To get her foot in the door of this incredibly limited and competitive industry, Pat had to work every shift around the clock, including all-night at one radio station in Newport, Rhode Island and then a split-shift at the next where she covered both “morning drive time” and “afternoon drive time.”

“I have never worked as hard in my life as I did at the start of my career,” says Pat, who notes that hard work and determination are the winning formula for anyone starting out in the job market. “Most people in their early ‘20s opt out when the going gets tough, but I stuck with it and advanced in my career to the point where I eventually got to call the shots.”

Looking back on her career of 30+ years as a news writer, ghostwriter, and marketing and public relations consultant, Pat believes the challenges she faced led to a tenacity that has helped her succeed in business when other writers have closed down their shops. “I believe all the challenges I have had to face ultimately gave me a wealth of experience in life and now, I’m giving back by helping the youth of today get started on their own career path.”

Speaking before the public is not new to Pat. Over the years, she has presented workshops and seminars for business leaders in a wide variety of industries on how to better communicate their branding messages by using news-oriented press releases, professionally-written articles for trade publications, and blogs on the social media. Pat is a recognized business leader and an active member of her business community in Sunland-Tujunga. She is also an advocate for humane treatment of animals and the ghostwriter of several books and memoirs.

For more information, please visit: www.writerpatkramer.com

About Writer For Hire 

Writer For Hire® Pat Kramer specializes in developing informational, editorial, promotional and ghostwritten content for companies and individuals all over the world. Her press releases have helped first-time authors reach “best seller” status on Amazon.com, while her media outreach campaigns have elevated formerly unknown business professionals to “thought leaders” in their industries. Known as Writer For Hire® since 1990, Pat has written more than 1,000 articles for local, national and well respected industry publications.

 

 

LOCAL RESIDENTS TO LEARN MORE ABOUT EFFORTS TO COMBAT METHAMPHETAMINE USE IN SUNLAND-TUJUNGA

Drug-fueled crimes and fear-inducing encounters with methamphetamine users in the Sunland-Tujunga community will be the focus of the next Sunland-Tujunga Neighborhood Watch meeting, taking place on Tuesday, March 21, 2017 at 6 p.m. at North Valley City Hall, 7747 Foothill Boulevard, Tujunga. This meeting brings together residents who have experienced run-ins with those on drugs and families who need resources to deal with their meth-afflicted family members, with the Los Angeles Police Department Senior Lead Officers, and their SMART and PET Teams which provide services to those with mental health issues and drug addictions in Los Angeles and L.A. County.

Whether or not a resident has reported a crime, this information can be very valuable as it will provide direction on what to say and what “not” to say to amped-up individuals whom they may encounter on their street or property. “Knowing what to do to protect one’s property and to ensure one’s peace of mind is the utmost concern of our community,” states Jon von Gunten, Neighborhood Watch representative to the Sunland-Tujunga Neighborhood Council. “Of course it’s always best to document individuals who may be committing a crime, but if that puts you in harm’s way, then it’s best to protect your safety first.”

This meeting was organized along with Region 1 (Sunland) representative Pat Kramer, who has received numerous calls from stakeholders in north Sunland, as well as in other parts of the Sunland-Tujunga community regarding this growing issue. “Residents are angry and they have a right to be,” says Kramer. “In some cases, their property has been damaged or stolen or they have personally been threatened by individuals who we suspect were trying to generate money for their drug habit. We can’t turn our backs on this issue any longer. There has to be a course of action that makes people feel safe and if it isn’t being addressed by the LAPD, then it needs to be by some other agency.”

The Sunland Tujunga Neighborhood Council holds regular board meetings on the second Wednesday of every month at 6:30 p.m. at North Valley City Hall. Additionally, the Neighborhood Watch, which is a division of STNC, holds three monthly meetings to address crime issues:

The Tujunga – specific Neighborhood Watch meeting takes place on the first Tuesday of every month at McDonald’s restaurant, 6510 Foothill Boulevard, in the children’s play room, at 8:30 a.m. with Senior Lead Officer Gloria Caloca.

The Sunland – specific Neighborhood Watch meeting takes place on the first Wednesday of every month at Berkshire Hathaway HomeServices training room, 8307 Foothill Boulevard, in Sunland at 8:30 a.m. with Senior Lead Officer Cesar Contreras.

The combined Sunland-Tujunga Neighborhood Watch meeting takes place on the 3rd Tuesday of every month at North Valley City Hall, 7747 Foothill Boulevard, Tujunga at 6 p.m. Parking is in the rear parking lot on Wyngate.

For more information on what STNC can help you with, contact Jon Von Gunten, STNC Neighborhood Watch Rep at: jonvgstnc@hotmail.com, Pat Kramer, STNC Region 1 Rep at: patkramerstnc@gmail.com or Ana Orudyan, Region 1 Rep at: anaorudyanstnc@gmail.com.

To report a crime, call: 911 for any emergency or a crime in progress. Otherwise, call the LAPD FOOTHILL STATION: 818-756-8861, for guidance, admin & follow-up. Additionally, you can contact 877-ASK-LAPD (877-275-5273) for other non-emergencies.

Additionally, here are some helpful phone numbers and emails to have on hand:

Call Senior Lead Officers for non-emergencies like suspicious or dicey people, excess noise, illegal parking, and speeders: 818-756-8866.

GANGS, DRUGS: Lt. Solano: 818-897-6081 or email: 26339@lapd.lacity.org

NARCOTICS: Det. Coyle, 818-834-3136, 33128@lapd.lacity.org

TRAFFIC: Officer Flores, (818) 644-8142, 30658@lapd.lacity.org

Remember to report every crime factually to LAPD: Accurate reports help with getting more police cars and officers!