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Marketing in the Coronavirus Age

Today, I attended a Zoom meeting for business advisors and when I was asked for advice on what marketing strategies to use during the coronavirus age, I stated the following: First, make time to post and blog every week on LinkedIn. This is critical now as our online...

5 Tips to Get More Traction on LinkedIn

I’m frequently asked by those who have service and product-oriented businesses to provide some tips on how to make LinkedIn more effective as a marketing and promotional tool. As someone who’s reaped the rewards of LinkedIn on multiple occasions, I’m often seen as...