Three Essential Steps in Writing Effective On-Page SEO Content
Important SEO On-Page Tagging
By David Aaronson & Pat Kramer
You’ve heard the expression “Content is King,” which points out the necessity of having good readable content on your website and in any articles you write for Internet distribution. But did you know that there is more to the process than just writing content and getting it posted on the Internet?
David C. Aaronson, a partner at WSI (dba Internet Marketing Management) in Los Angeles, CA, reveals that there are three essential components that need to be in place, in sync with your content, to get Google’s attention.
“Essentially, Google needs to understand what each page of content is describing to properly rate it and list it on its search engine,” says David. “By choosing primary and secondary keywords for each page, you are sending information to Google that your page corresponds to the keywords named. Over time and with repeated submissions on related topics, you will receive higher rankings as you become recognized as an “authority” on these subjects.
While there are many elements involved in Search Engine Optimization, for the purpose of this article we’re going to focus on three, elemental and important SEO “meta tags” (Your webmaster can help you with this to ensure that you have the best, possible results from the search engines when your content hits the Internet).
According to Internet Marketing Specialist David Aaronson, every page should optimize three primary meta tags: the Title tag, Description tag and H1 headline tag.
The Title tag is invisible to those reading the page; it is simply for search engines read and to understand what the page is about. This tag should be made up of primary
For instance, for an article about social media sites, the Title tag would be “social,” “social media,” or “social media marketing.” You could also use a “Long tail SEO phrase” such as “social media marketing company Orlando” (with no punctuation between the words). The more you define the page with keywords, the easier it will be to find you on a search engine.
The description tag gives you 150 characters to describe your page content. So the page on social media marketing might say, “Every business should consider using social media sites such as Facebook, Twitter, and LinkedIn to generate word of mouth leads.”
H1 Headline Tags
The H1 headline tag is an actual headline that shows up at the top of your page. It should incorporate 2 - 3 keywords as part of a phrase. In fact, you can use the same keyword phrase that you used for the Title tag, above: “social media marketing.”
Below the H1 headline tag, you can add H2 headline tags which further define your content, creating the descriptive categories that you are writing about, such as: “Twitter Marketing,” “Facebook Marketing” or “Marketing on YouTube.”
Getting back to the keywords for your article or page, you want to use the same keywords that you are using in the tags throughout your page text. Proper usage of keywords is important in the content and you want to make sure you don’t over-saturate the writing with keywords. A good reference point to keep in mind is to stay within 2% - 4% density based on the total words in the article.
With these three simple steps, your pages will be optimized so that Google and other search engines can find it. This will also improve your rankings against your competitors’ sites that have not taken these steps.
What happens to content that is not optimized by these three steps?
Says David, “Your content may come across as less authoritative and as a result, may receive a lower ranking. This will allow others, who write content about the same subject and who do use Title tags, Description tags, and H1 tags to have their content boosted above yours.
“If you don’t have the proper tags in place on your web pages or articles, you are giving Google a mixed-message instead of a coordinated presence. By having a coordinated presence, you can clearly communicate the message to Google at to what your pages are about so anyone who is searching for this information can easily find it.”
A Final Note About Keywords
It is best to make them bold, italicized, bulleted, and linked to other pages with proper anchor text. Keywords need to be in the first 25-word description. If you have a final summary of the content on the page, the keywords should be in that as well.
By utilizing these concepts, you can ensure that each page will be highly regarded in the eyes of Google, Yahoo, ASK, and AOL.
David C. Aaronson is an Internet Digital Marketing Consultant, a Certified Internet Research Analyst, and a partner in WSI with Marc Levin. For more information, visit: www.wsi4realweb.com.
Writer For Hire Pat Kramer writes engaging content for websites, blogs, articles, One Sheets, White Papers and proposals. For more info, visit: www.writerpatkramer.com.